The US Presidential Election is just days away, so it’s safe to say things are heating up when it comes to political advertising.
A number of brands have already launched campaigns encouraging Americans to turn out and vote for their next President.
The latest brand to join the chorus is Nike, which released a typically powerful spot over the weekend with the help of agency Wieden + Kennedy.
‘You Can’t Stop Our Voice’ is the latest iteration of Nike’s ‘You Can’t Stop Sport’ series and includes high-profile athletes such as LeBron James, Naomi Osaka, Odell Beckham Jr., Sue Bird, Ja Morant, A’Ja Wilson and Tim Anderson.
“No one picks up a ball wanting to change the world. They want to escape it,” says narrator and actress Regina King.
“They could break a record in Seattle, break some ankles in Brooklyn or make a believer in San Juan.”
https://twitter.com/TimAnderson7/status/1319644635455737858
The 60-second spot is part of a larger campaign from Nike to get more Americans voting.
The sportswear company recently launched a portal providing important information on how to vote and take action.
Although the ad is star-studded, Nike’s message is simple: “You Don’t Need To Be A Star To Have A Voice.”
Nike has also partnered with rideshare company Lyft to offer discounted rides for people on their way to the polls.
