Global food and beverage company, Danone, has today launched YoPro ‘Frozen Dessert tubs’ into selected Coles Supermarkets nationally, further broadening YoPRO’s range of high protein offerings.
The launch sees the next phase in YoPro’s venture into better-for-you frozen desserts, with their expansion into tubs proving to be a segment disruptor, offering 10g of natural protein and less than 165 calories per serving, 0 added sugar, creamy texture and deliciously indulgent inclusions.
YoPro’s Frozen Desserts range will introduce four new 473ml tubs, with multiple flavours including berry white choc, double choc, mint choc and salted caramel peanut.
“YoPro’s Frozen Dessert sticks have built a loyal following with consumers seeking a better-for-you high protein alternative to ice cream that doesn’t compromise on taste,” said protein and wellness senior brand manager, Xavier Gonzalez
“We’ve taken this formula, put it into a multi-serve tub and supercharged the indulgence with delicious inclusions, while maintaining what consumers love – high protein, no added sugar and less than 165 calories per serve.
“Consumers can continue to enjoy dessert without undoing their hard work.”
Dietitian, Savina Rego, added: “We are seeing more Australian consumers opting for better-for-you frozen desserts that don’t compromise on taste.
“YoPro’s Frozen Dessert tubs are the perfect choice for a balanced diet, ticking all the right boxes by providing high natural protein, no added sugar, and less than 165 calories per serve without compromising on taste, making it the perfect indulgent treat that also hits your macro goals!”
The YoPro Frozen Dessert tubs will be rolling out at selected Coles Australia-wide from today and can be located in the freezer section.
The Australian Fashion Council (AFC) – the peak body for the Australian fashion and textile industry – has launched Australian Fashion Trademark. The Australian Fashion™ and ‘Fashion Evolution: From Farm to Industry’ launched at Afterpay Australian Fashion Week. Over the next 10 years, the industry has the potential to deliver an additional $10.8 billion in […]
According to reports, the SpaceX and Tesla owner, Elon Musk, asked a flight attendant for an “erotic massage” then proceeded to touch her inappropriately without her permission. He then gave her over $350,000 to keep her from talking about it. The report, which originally came from the Insider, cites a close friend of the flight […]
Blobfish International, Australia’s largest and most powerfully engaging sampling network, has partnered with Roadshow Films and its agency OMD to develop a movie industry first campaign for new The Batman movie. In conjunction with Uber Eats, Deliveroo, Menulog, and Door Dash, drivers will deliver food orders to consumers in The Batman branded delivery bags with […]
Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced that Google has authorized use of the Lotame Panorama ID within its supply-side platform (SSP). With these integrations and multiple data partners supporting the Panorama ID, Lotame extends its cookieless data connectivity capabilities for marketers and publishers […]
Sisense, the leading AI-driven platform for infusing analytics everywhere, today announced its Future of Data Analytics Report 2022 – Asia Pacific Edition, which highlights data professionals in the APAC region see data and analytics as valuable to digital transformation and future-proofing their business, yet find their organisations’ strategic capabilities are far from reaching their true […]