Global food and beverage company, Danone, has today launched YoPro ‘Frozen Dessert tubs’ into selected Coles Supermarkets nationally, further broadening YoPRO’s range of high protein offerings.
The launch sees the next phase in YoPro’s venture into better-for-you frozen desserts, with their expansion into tubs proving to be a segment disruptor, offering 10g of natural protein and less than 165 calories per serving, 0 added sugar, creamy texture and deliciously indulgent inclusions.
YoPro’s Frozen Desserts range will introduce four new 473ml tubs, with multiple flavours including berry white choc, double choc, mint choc and salted caramel peanut.
“YoPro’s Frozen Dessert sticks have built a loyal following with consumers seeking a better-for-you high protein alternative to ice cream that doesn’t compromise on taste,” said protein and wellness senior brand manager, Xavier Gonzalez
“We’ve taken this formula, put it into a multi-serve tub and supercharged the indulgence with delicious inclusions, while maintaining what consumers love – high protein, no added sugar and less than 165 calories per serve.
“Consumers can continue to enjoy dessert without undoing their hard work.”
Dietitian, Savina Rego, added: “We are seeing more Australian consumers opting for better-for-you frozen desserts that don’t compromise on taste.
“YoPro’s Frozen Dessert tubs are the perfect choice for a balanced diet, ticking all the right boxes by providing high natural protein, no added sugar, and less than 165 calories per serve without compromising on taste, making it the perfect indulgent treat that also hits your macro goals!”
The YoPro Frozen Dessert tubs will be rolling out at selected Coles Australia-wide from today and can be located in the freezer section.
