Yoghurt Digital has been announced as the winner for Ted’s Cameras SEO account, extending their long-standing working relationship.

The win follows Yoghurt Digital’s four-year leadership of Ted Camera’s paid search and conversion optimisation accounts.

Yoghurt Digital co-founder Michael Laps commented: “Our latest win with Ted’s Cameras is an example of the healthy and collaborative client-agency relationships we are passionate about building.

“We believe in taking an innovative approach with all our accounts, driving tangible business outcomes fuelled by insightful data.

“With the additional opportunities of SEO optimisation, we’re excited to take Ted’s Cameras growth to the next level”.

Ted’s Cameras CEO Nic Peasley said: “We are delighted to have Yoghurt as our primary digital strategy partner.

“After a very positive four years working closely together to grow our online presence and performance, we have appointed Yoghurt to also manage our SEO requirements.

“We look forward to elevating success in the digital space with Yoghurt as our trusted partner.”

The evolution of the partnership correlates with an ongoing repositioning by Ted’s Cameras.

The retailer is in the process of rejuvenating its business and operations, recently opening a concept store in Sydney.

The new store acts as a combined retail shop, gallery, workshop and photography studio.

Yoghurt Digital’s current list of e-commerce clients include Jurlique, R.M. Williams, Forever New, M.J. Bale and Converse.