Yahoo7 Uncovers Best Ad Formula For E-Commerce Brands

Yahoo7 Uncovers Best Ad Formula For E-Commerce Brands
SHARE
THIS



New research from Yahoo7 has revealed that native advertising is the strongest ad formula for E-Commerce brands when looking at the five stages of purchase.

The company’s latest Insight Series report, The RomCom of E-Comm, investigated several digital ad formats to indicate the most effective formula for success in the marketing objectives across the five stages of purchase for e-commerce brands – trigger, awareness, consideration, loyalty and advocacy – and found that native advertising (combining native display and sponsored content) over-indexed in four out of the five key stages when compared to other ad formats.

The report also investigated the role of other advertising mediums, revealing that TV and online are the only two mediums consistently over-performing through all stages when it comes to Aussie purchasing habits.

Insights Series graph (Yahoo7)

Yahoo7 commercial director Paul Sigaloff said the report provides both brands and advertisers with a unique understanding of the most effective ad formats to achieve campaign objectives.

“Our partners can use these insights to strategically select and leverage the best mediums to deliver a strong return on investment,” he said.

“Native has only been around for a few years and it has already completely re-written the advertising playbook. For Yahoo7, native represents an exciting opportunity. The format is accountable for one third of our revenue and we only see this opportunity growing in the future.”

The research also found that in an average week, two in three e-commerce consumers browse items online, of which 56 per cent convert to a purchase.

Please login with linkedin to comment

ADMA EMMA data

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine