Yahoo!7 has teamed up with Telstra for its catch-up TV service PLUS7 following on from its launch in August.
As part of the partnership, Telstra and Yahoo!7 are offering users who watch a full episode on PLUS7, including its iOS app, a chance to win a cash prize through a watch-and-win campaign.
The cross-platform campaign is running across Channel 7, on-and-off Yahoo!7 network including PLUS7.
PLUS7 features programs such as Dancing with the Stars, Home and Away, The X Factor, and over 100 hours of third party content such as Dawson’s Creek and An Idiot Abroad allowing it to achieve over 30 million streams so far this year.
Stuart Sayers, CEO Yahoo!7, said: “Telstra is a premium and uniquely Australian brand and the perfect advertising partner to support the launch of PLUS7 on iOS. We look forward to an ongoing successful collaboration with Telstra and enabling PLUS7 to reach even more Australians.”