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Reading: Yahoo!7 links up with Telstra for PLUS7
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B&T > Media > Yahoo!7 links up with Telstra for PLUS7
Media

Yahoo!7 links up with Telstra for PLUS7

Staff Writers
Published on: 22nd October 2013 at 12:12 PM
Staff Writers
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Yahoo!7 has teamed up with Telstra for its catch-up TV service PLUS7 following on from its launch in August.

As part of the partnership, Telstra and Yahoo!7 are offering users who watch a full episode on PLUS7, including its iOS app, a chance to win a cash prize through a watch-and-win campaign.

The cross-platform campaign is running across Channel 7, on-and-off Yahoo!7 network including PLUS7.

PLUS7 features programs such as Dancing  with the Stars, Home and Away, The X Factor, and over 100 hours of third party content such as Dawson’s Creek and An Idiot Abroad allowing it to achieve over 30 million streams so far this year.

Stuart Sayers, CEO Yahoo!7, said: “Telstra is a premium and uniquely Australian brand and  the perfect advertising partner to support the launch of PLUS7 on iOS. We look forward to an ongoing successful collaboration with Telstra and enabling PLUS7 to reach even more  Australians.”

The PLUS7 app allows mobile users to watch their favourite TV shows, at home or on the go on any compatible device.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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