Content platform Yahoo7 has announced the promotion of Clare Rudduck to NSW sales director and Rachel Page to sales director for both Victoria and Queensland.

Rudduck (pictured above, far right) and Page (pictured above, second from the right) will report directly to Yahoo7 chief revenue officer Paul Sigaloff (pictured above, far left) and take a seat on the senior leadership teams for both Yahoo7 and its commercial division.

Page joined Yahoo7 from Pandora to lead the Victorian sales team earlier this year, while Rudduck previously managed Yahoo7’s relationship with Group M in NSW, and will celebrate a decade with the company in 2018.

The company’s adtech business has also been bolstered with the integration of the sales teams for leading programmatic platforms, Brightroll and One by AOL.

This new team is headed up by Yahoo7’s Liz Adeniji (pictured above, second from the left) and will operate in market under the banner of Oath Platform Sales.

Commenting on the changes, Sigaloff said: “The changes to our commercial senior leadership team bring a fresh sense of energy and drive to the division, and these internal appointments are testament to the high calibre of talent thriving within our organisation.

“I am thrilled to be going to market in 2018 with a team which includes the unrivalled breadth and depth of expertise that Clare, Rachel and Liz will bring to deliver even better results for our agencies and customers.

“I’m also incredibly excited to be announcing a raft of new products and initiatives in the new year.”

Sigaloff also thanked Yahoo7’s national agency sales director Paul Bates, who is departing the company early next year after joining in 2016.

“Batesy has been an integral part of the team and a much-loved leader at Yahoo7, who has brought great value to both our clients and our people,” Sigaloff said.