Just a week after launching its first Aussie consumer campaign, Yahoo Finance has unveiled its first original content series, The New Investors.
The new video series showcases a new generation of finance experts helping local Aussies navigate their financial future in different and unexpected ways, complemented by in-depth analysis across the site.
The New Investors will bring the latest trends in alternative investing, ethical investment and personal finance to younger Australians interested in approaching their financial decisions in a new way.
The series, in conjunction with Yahoo Finance’s first consumer marketing campaign, ‘Make Money Work’, will feature three specialists in the finance, fintech and investment fields delivering relevant news and trusted tips on how Aussies can invest for their future.
The team is made up of Al Bentley, a self-taught investor and finance whizz; Shahirah Gardner, a fintech and start-up investment expert; and warrior impact investor Will Richardson.
The new vertical will sit as part of Yahoo Finance and bring news and trusted tips to Aussies at any stage of life, without losing focus on money and the markets.
Sarah O’Carroll, editor-in-chief at Yahoo Finance, said: “The next generation of budding investors are looking for financial news, trends, and tips in interesting and engaging ways.
“The New Investors is a new initiative that allows us to empower people who want to make their money work harder today and tomorrow.
“With so many ways to invest and save, from fintech start-ups to ethical investments and money apps, The New Investors will show Aussies it’s not about how much money you have – it’s what you do with it.”
Bentley said: “The finance landscape is at a turning point in Australia, and new tech means there are so many interesting and alternative ways we can invest our money. I’m really excited to be part of this movement and help people realise their financial potential.