Australian finance destination Yahoo Finance has launched its first ever consumer marketing campaign.

The campaign will run across out of home and digital featuring the strapline ‘Make Money Work’. The work has been created to highlight Yahoo Finance as a premier destination to empower personal financial management, opening up debate around informed financial choices for all demographics.

Yahoo7’s director of brand and marketing, Anny Havercroft, said the campaign was a fantastic opportunity to inject Yahoo Finance with local flavour and marketing investment.

“Australians have a voracious appetite for finance-related content, and Yahoo Finance has a strong heritage of delivering in a dynamic way,” she said.

“In keeping with this legacy, we are proud to be talking to a new generation of Aussie investors who are making their money work in fresh and engaging ways. This campaign is demonstrative of our commitment to the ongoing support of our major brands in our business.”