Xero Launches Love Song To Australia’s Accountants And Bookkeepers After An EOFY Like No Other Via Edelman

Xero Launches Love Song To Australia’s Accountants And Bookkeepers After An EOFY Like No Other Via Edelman
SHARE
THIS



Xero, the global small business platform, has today released an original music track to celebrate the accounting and bookkeeping industry’s monumental efforts in support of Australian small businesses this end of financial year.

The song – A Little Love Song – developed in partnership with Australian entertainer Sam “Sam Mac” McMillan, pays homage to the important work of advisors across the country, while aiming to bring some light relief to the reporting period.

It launches as advisors and their small business clients tackle a tax time like no other. Together they have been forced to navigate extreme economic challenges and new procedural requirements as a result of government stimulus packages.

“Accountants and bookkeepers have been working day and night to stay ahead of new requirements so they can support small businesses throughout the end of the financial year,” said Trent Innes, Managing Director Australia & Asia, Xero.

“In the midst of adversity, we’re hearing stories of accountants and bookkeepers saving the day for many small businesses, offering much-needed guidance – such as unpacking the requirements for packages like JobKeeper – or simply providing a shoulder to lean on.

“Our aim is to put a spotlight on the critical work done by advisors in support of small business, the backbone of the economy. We hope this song goes some way in recognising Australia’s often unsung heroes.”

Sam Mac said: “I was excited to get on board to have some fun and create this song with Xero to show some appreciation for these hard-working Aussies. It’s been a taxing year.”

“It’s my pleasure to present the greatest love song ever written in dedication to bookkeepers and accountants. Admittedly, it’s the only one, but technically, it’s also the greatest. So let’s run with that.”

Edelman

Client Partner: Matt Ellenby

Producer: Jasmin Malam

Art Director: Jackson Ainsworth

Copywriter: Josh Campbell

Videographer: Jilvan Mohammadi

Edelman PR team

 

Please login with linkedin to comment

    Latest comments
  • Wendy Gleeson 12 months ago

    Shame it’s a pisstake – sincerity would’ve been more appropriate after what the profession has been through. Xero would know that better than most.

Xero

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine