B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: WW Appoints Adhesive As Retained PR & Influencer Agency Across Australia & New Zealand
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > WW Appoints Adhesive As Retained PR & Influencer Agency Across Australia & New Zealand
Advertising

WW Appoints Adhesive As Retained PR & Influencer Agency Across Australia & New Zealand

Staff Writers
Published on: 21st May 2020 at 8:53 AM
Staff Writers
Share
2 Min Read
SHARE

Independent integrated agency, Adhesive, has been appointed as the public relations agency of record across Australia and New Zealand for global wellness company, WW (Weight Watchers Reimagined), following a competitive pitch process.

The appointment will see Adhesive manage WW’s earned communications strategy, including media relations and influencer partnerships, with dedicated teams in both Sydney and Auckland.

Adhesive’s role will be to introduce new audiences to WW and educate new and existing audiences on the brand’s evolution to a forward-thinking weight loss and wellness brand, which involves food, movement and mindset.

WW’s Director of marketing and commercial across Australia and New Zealand,
Nicole McInnes, said, “As we continue to grow WW and embed our wellness and weight loss positioning, we wanted an agency that brought new ideas that would surprise and delight both our current members and new audiences alike. We are looking forward to working with Adhesive to bring those new initiatives to life and the impact they will have on people’s health and wellbeing.”

Adhesive founder and director, Mike Maurice, said, “WW is a globally renowned brand with a loyal base of existing members. The problem is, younger generations generally aren’t aware of WW’s new offering and what the company now stands for; digitalisation, the app development and the broader move to encourage healthy habits, not purely weight loss. Our job will be to nurture the core audience while capturing the attention of a younger generation, challenge misperceptions, and educate them on why WW.”

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Adhesive PR, WW
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Agency Scorecard: Special
09/07/2025
Agency Scorecard: iProspect
09/07/2025
Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?