WW Appoints Adhesive As Retained PR & Influencer Agency Across Australia & New Zealand

WW Appoints Adhesive As Retained PR & Influencer Agency Across Australia & New Zealand

Independent integrated agency, Adhesive, has been appointed as the public relations agency of record across Australia and New Zealand for global wellness company, WW (Weight Watchers Reimagined), following a competitive pitch process.

The appointment will see Adhesive manage WW’s earned communications strategy, including media relations and influencer partnerships, with dedicated teams in both Sydney and Auckland.

Adhesive’s role will be to introduce new audiences to WW and educate new and existing audiences on the brand’s evolution to a forward-thinking weight loss and wellness brand, which involves food, movement and mindset.

WW’s Director of marketing and commercial across Australia and New Zealand,
Nicole McInnes, said, “As we continue to grow WW and embed our wellness and weight loss positioning, we wanted an agency that brought new ideas that would surprise and delight both our current members and new audiences alike. We are looking forward to working with Adhesive to bring those new initiatives to life and the impact they will have on people’s health and wellbeing.”

Adhesive founder and director, Mike Maurice, said, “WW is a globally renowned brand with a loyal base of existing members. The problem is, younger generations generally aren’t aware of WW’s new offering and what the company now stands for; digitalisation, the app development and the broader move to encourage healthy habits, not purely weight loss. Our job will be to nurture the core audience while capturing the attention of a younger generation, challenge misperceptions, and educate them on why WW.”

 

 




Please login with linkedin to comment

Adhesive PR WW

Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]