Wunderman Thompson Reimagines The Eiffel Tower For A Greener 21st Century

Wunderman Thompson Reimagines The Eiffel Tower For A Greener 21st Century

French software firm Dassault Systèmes and Wunderman Thompson France have reimagined one of the world’s most recognisable landmarks, the Eiffel Tower, in a stunning visualisation to inspire key players in the industry to design and build more sustainably.

You can watch the six episodes HERE and the teaser below:

Setting themselves the challenge of reimaging Gustave Eiffel’s iconic building using today’s technology, the team has brought together best practice decarbonisation, sustainable production, cleaner energy consumption, circular economy and, of course, world-leading design to pave the way for future sustainable practices across the Infrastructure & Cities sector.

The visualization is part of the ‘Building Tomorrow’ campaign, which includes a six-part documentary series and personalized content for a B2B audience and guides viewers through the journey of the tower’s reinvention to demonstrate how Dassault Systèmes’ collaborative platform, the 3DEXPERIENCE® platform, is today’s solution to meet tomorrow’s challenges.

TODAY’S TECHNOLOGY FOR TOMORROW’S SOLUTION

The 3DEXPERIENCE® platform is a way for experts to collaborate and innovate more sustainably at every stage, considering the impact of their decisions, from the beginning of the project to its dismantling. Dassault Systèmes’ platform offers them the ability to work on a virtual twin, an exact and scientific representation in the virtual world of a product, process, or even a territory. This virtual twin can be used by all stakeholders, allowing them to design, test, simulate, collaborate and validate all their options and decisions, before implementing them in the real world.

In order to promote this platform to key players who will be able to use it immediately to create real-life change to outdated models, Wunderman Thompson France developed an audacious yet personalized campaign. It allows the various public and private B2B audiences to instantly understand the solution, its advantages and specificities.

Not only that but Wunderman Thompson France created beautiful visualizations of the final model, to bring the plans to life and demonstrate its full capabilities to key players. The resulting visuals, both still images and videos, showcase the very pinnacle of the bold, ambitious designs. Some of the images show ‘today’s Eiffel Tower’ alongside the one we know so well, skillfully highlighting the juxtaposition, and similarities, between old and new.

Vincent Druguet, CEO of Wunderman Thompson France, said: “The 3DEXPERIENCE® platform can’t be told, it needs to be visualized and we had to demonstrate how it works. We chose to prove it through a real example, and what an example: one of the most iconic monuments in the world.”

Florence Verzelen, Executive Vice-President Industry, Marketing and Sustainability, said: “The ‘Building Tomorrow’ program is at the center of what we want to do at Dassault Systèmes. In fact, our purpose is sustainable innovation to harmonize product, nature and life. It means we want to provide solutions that are going to empower our ecosystem of innovators to build a more sustainable future. We only have until 2030 to significantly reduce our way of innovating, creating and life-cycling our assets, or we won’t be able to give our children a livable planet.”

AN EXCLUSIVE SERIES FOR A UNIQUE NEW MONUMENT


It was decided that the best way to truly showcase this vision was in documentary videos and targeted content for the various players in the sector. The ‘Building Tomorrow’ series retraces the journey of this idea, from conception right through to the beautifully executed end result. It not only demonstrates that it is possible to respond to the problems and challenges of tomorrow, it also shows the way to do so.

Vincent Druguet, CEO of Wunderman Thompson France, said: “The end result of this collaboration is a vision which could quite literally change the face of our world as we know it. The documentary series showcases the result of world-leading experts collaborating to use groundbreaking technology, combating the challenges of tomorrow using today’s expertise. It culminates in the design of a low-carbon, circular and regenerative tower that responds to the main challenges generated by accelerated urbanization: greenhouse gas emissions, energy consumption, quality of life and re-vegetation of cities.

Of course, this project is virtual, but its implications are real. It shows us that it is possible today to profoundly transform the Infrastructure & Cities sector to make it ready for a sustainable tomorrow,” he continued.

CREDITS:

CLIENT NAME: Dassault Systèmes

BRAND: Dassault Systèmes

CAMPAIGN TITLE: Building Tomorrow

EXECUTION TITLE: The Building Tomorrow Project

EXECUTIVE VICE PRESIDENT INDUSTRY, MARKETING & SUSTAINABILITY: Florence Verzelen

GLOBAL OFFER SENIOR MARKETING DIRECTOR: Olivier Suire

CONTENT STRATEGY & PRODUCTION DIRECTOR: Vanessa Bellaiche

CONTENT STRATEGY & PRODUCTION ACCOUNT MANAGER: Céline Dantzer-Delfino

AGENCY: Wunderman Thompson France

CEO: Vincent Druguet

STRATEGIC PLANNING: Lionel Gomez

CREATIVE DIRECTORS: Adrien Mancel & Paul-Émile Raymond

ART DIRECTOR: Florence Vignon

HEAD OF EDITORIAL: Sylvain Pausz

COPYWRITERS: Thomas Blanc, Eddie Ansell, Rhys Maliphant

MOTION DESIGNER: Clément Lovera

PMO – ACCOUNT DIRECTOR: Vincent Jégu

PROJECT MANAGEMENT: Romane Frisquet, Smilla Balletto, Yael Genossar, Thomas Roujou de Boubée, Vincent Jégu

PRODUCTION COMPANY: Ray Production

SENIOR INTEGRATED PRODUCER: Valérie Montiel

JUNIOR INTEGRATED PRODUCER: Sara Denis

PRODUCTION COMPANY & CITY: Gang Life – Paris

DIRECTOR: Laurent Follea

DOP: Brian Camusat

EXECUTIVE PRODUCER (PRODUCTION CO): Dimitri Grimblat

POST PRODUCTION & CITY: Bande A Part – Paris

EDITOR: Lucas Martin Delaunay

COMPOSER: Geoffroy Berlioz

ANIMATION COMPANY & CITY: L’Autre Image – Paris




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