WPP’s Hogarth Worldwide Launches Australian Arm

WPP’s Hogarth Worldwide Launches Australian Arm
SHARE
THIS



WPP AUNZ has announced the launch of Hogarth Australia, the latest market offering of the global advertising production group Hogarth Worldwide.

Under the Hogarth Australia brand, WPP AUNZ has realigned its production agencies Agile, One20, Paragon and Carnival into one group, joining a global network of more than 2,500 employees and 25 offices worldwide.

Hogarth Australia will be led by newly-appointed CEO Justin Ricketts (pictured), who will work alongside Hogarth Australia’s new chief operating officer, David Fleer, who was formally the managing director of One20.

The local operation includes a team of over 80 staff, and will offer a full-service production capability across the entire spectrum of production, including TV, radio, print, out of home, mobile and digital, supported by Hogarth Worldwide’s production technology and processes.

Hogarth Australia comprises teams specialising in seven key production disciplines, including design, photography, primary TV and post, web design and build, dynamic digital campaigns, social content, digital, and print production and management.

Each team will have an in-house capability to deliver primary production, campaign development, and adaptation and trans-creation services.

Mike Connaghan, chief executive of WPP AUNZ, said: “Combining the global muscle of an iconic brand such as Hogarth with the local expertise and strength of four successful production houses represents a fabulous opportunity for us to lead the way in content production in Australia and further solidify our leadership position in the region.

“This model is already proving highly successful for Hogarth in other markets, and will no doubt bring great benefits to local clients and agencies alike, whether they are part of WPP AUNZ or not.

“Hogarth’s global success has demonstrated it is a model that represents the future of production, and we cannot be more excited to be launching it here.”

Kevan Thorn, joint-CEO of Hogarth Worldwide, said: “One of Hogarth’s key strengths is its ability to provide highly effective multi-brand, multi-market solutions to global clients, so building such a comprehensive partnership to serve the Australian market is a big advance for us.

“This is a great addition to our growing production network, and we look forward to being the production backbone for WPP AUNZ agencies and clients.”

Justin Ricketts, CEO of Hogarth Australia, said: “In today’s evolving media landscape, clients demand increasing amounts of content, and the time is right to disrupt old habits and evolve the production model.

“I believe at Hogarth Australia we have a way to make campaign assets better and faster, and can provide our clients with a genuine end-to-end production offering that will deliver higher quality marketing assets with better economics, while maintaining and enhancing creative integrity.

“It is important to understand that our model offers flexibility to work with some of the best up-and-coming directors and production companies from both Australia and beyond, so don’t think that working with Hogarth is creatively limiting – it’s creatively liberating.

“Our talented local team is backed by Hogarth’s proprietary technology stack, so content can be centrally managed, ensuring constant control of the production process, project costs and most importantly, quality standards. The sole beneficiary of this is our clients, and it’s what makes our offering unrivalled in this market.

“For our clients, this means their team is located under one roof, meaning better resource utilisation and technology, and therefore lower overheads so we can deliver better quality content, faster and more efficiently.

“Our clients – and our team – want more great work, better creative services, quicker turn-around, flexibility, and an innovative cross-functional way of working. That’s Hogarth in action.”

Hogarth Australia is located at WPP AUNZ’s Kent Street campus, with production facilities in Port Melbourne and at Crows Nest in Sydney.

Please login with linkedin to comment

Deepend Hogarth Australia Hogarth Worldwide WPP AUNZ

Latest News

Entries now open for Snapchat Young Lions Australia
  • Media

Entries now open for Snapchat Young Lions Australia

The annual search for the very best of Australia’s young media, creative, and marketing professionals has begun, with Cannes Lions Festival representative The Misfits announcing entries are now officially open for the 2021 Snapchat Young Lions Competition. The Young Lions Competition, which is proudly supported by Snapchat and The Trade Disk, gives blossoming media talent […]

by B&T Magazine

B&T Magazine
Pureprofile Snares Former Kantar Director Of Data Solutions & Sourcing Young Ham
  • Technology

Pureprofile Snares Former Kantar Director Of Data Solutions & Sourcing Young Ham

Global data and insights business Pureprofile Limited has today announced three new appointments to the Australian team to support its renewed growth strategy. Young Ham [pictured] joins the team in a global role as head of data, innovation and product, Kate Richards will hold the role of interim head of sales, data & insights ANZ […]

Taboola Lays Out Plans To Go Public
  • Technology

Taboola Lays Out Plans To Go Public

Taboola lays out plans to go public. And by that it apparently means the stock market, not the local park's lavatories.

The Three Must-Haves For Your Data Strategy
  • Technology

The Three Must-Haves For Your Data Strategy

Here are the three must-haves for your data strategy. A fourth could possibly include the value of legumes in your diet.

Opinion

by B&T Magazine

B&T Magazine
Business woman study financial market to calculate possible risks and profits.Female economist accounting money with statistics graphs pointing on screen of computer at desktop. Quotations on exchange
  • Technology

Third-Party Data Sales Spike 109% For Lotame In APAC

Lotame has today announced 109 per cent growth in third-party data sales in the APAC region from Q2 2020 to Q3 2020. Across the APAC region, India saw 555 per cent growth, followed by Malaysia at 190 per cent and Taiwan at 178 per cent growth. Subsequently, Australia saw 43 per cent growth and New Zealand […]

Busting Six Of The Biggest Ad Tech Myths
  • Partner Content

Busting Six Of The Biggest Ad Tech Myths

Here, six of ad tech's biggest myths get expertly busted. There was a seventh, but it turned out to possibly be true.

Partner Content

by B&T Magazine

B&T Magazine
Australian Road Safety Foundation Utilises Geo-Targeting Technology To Protect Kids In School
  • Media

Australian Road Safety Foundation Utilises Geo-Targeting Technology To Protect Kids In School

The Australian Road Safety Foundation (ARSF) has teamed up with Spotify and some of Queensland’s leading musicians in a national first that will geotarget drivers within school zones. The Slow Down Songs campaign, which is being piloted in Queensland, will work to keep kids safe within school zones by dramatically slowing down songs and serving […]