WPP’s Hogarth Worldwide Launches Australian Arm

WPP’s Hogarth Worldwide Launches Australian Arm

WPP AUNZ has announced the launch of Hogarth Australia, the latest market offering of the global advertising production group Hogarth Worldwide.

Under the Hogarth Australia brand, WPP AUNZ has realigned its production agencies Agile, One20, Paragon and Carnival into one group, joining a global network of more than 2,500 employees and 25 offices worldwide.

Hogarth Australia will be led by newly-appointed CEO Justin Ricketts (pictured), who will work alongside Hogarth Australia’s new chief operating officer, David Fleer, who was formally the managing director of One20.

The local operation includes a team of over 80 staff, and will offer a full-service production capability across the entire spectrum of production, including TV, radio, print, out of home, mobile and digital, supported by Hogarth Worldwide’s production technology and processes.

Hogarth Australia comprises teams specialising in seven key production disciplines, including design, photography, primary TV and post, web design and build, dynamic digital campaigns, social content, digital, and print production and management.

Each team will have an in-house capability to deliver primary production, campaign development, and adaptation and trans-creation services.

Mike Connaghan, chief executive of WPP AUNZ, said: “Combining the global muscle of an iconic brand such as Hogarth with the local expertise and strength of four successful production houses represents a fabulous opportunity for us to lead the way in content production in Australia and further solidify our leadership position in the region.

“This model is already proving highly successful for Hogarth in other markets, and will no doubt bring great benefits to local clients and agencies alike, whether they are part of WPP AUNZ or not.

“Hogarth’s global success has demonstrated it is a model that represents the future of production, and we cannot be more excited to be launching it here.”

Kevan Thorn, joint-CEO of Hogarth Worldwide, said: “One of Hogarth’s key strengths is its ability to provide highly effective multi-brand, multi-market solutions to global clients, so building such a comprehensive partnership to serve the Australian market is a big advance for us.

“This is a great addition to our growing production network, and we look forward to being the production backbone for WPP AUNZ agencies and clients.”

Justin Ricketts, CEO of Hogarth Australia, said: “In today’s evolving media landscape, clients demand increasing amounts of content, and the time is right to disrupt old habits and evolve the production model.

“I believe at Hogarth Australia we have a way to make campaign assets better and faster, and can provide our clients with a genuine end-to-end production offering that will deliver higher quality marketing assets with better economics, while maintaining and enhancing creative integrity.

“It is important to understand that our model offers flexibility to work with some of the best up-and-coming directors and production companies from both Australia and beyond, so don’t think that working with Hogarth is creatively limiting – it’s creatively liberating.

“Our talented local team is backed by Hogarth’s proprietary technology stack, so content can be centrally managed, ensuring constant control of the production process, project costs and most importantly, quality standards. The sole beneficiary of this is our clients, and it’s what makes our offering unrivalled in this market.

“For our clients, this means their team is located under one roof, meaning better resource utilisation and technology, and therefore lower overheads so we can deliver better quality content, faster and more efficiently.

“Our clients – and our team – want more great work, better creative services, quicker turn-around, flexibility, and an innovative cross-functional way of working. That’s Hogarth in action.”

Hogarth Australia is located at WPP AUNZ’s Kent Street campus, with production facilities in Port Melbourne and at Crows Nest in Sydney.




Please login with linkedin to comment

Deepend Hogarth Australia Hogarth Worldwide WPP AUNZ

Latest News

Why Advertisers Cannot Overlook The Benefits Of Generative AI
  • Partner Content

Why Advertisers Cannot Overlook The Benefits Of Generative AI

The world of work is changing thanks to the advent of generative AI and the new tech is helping workers perform their jobs faster and better. At the same time, however, staff have never been so stretched with mundane tasks. This fact is something that Microsoft, in particular, is aware of with a recent study […]

Partner Content

by B&T Magazine

B&T Magazine
Thinkerbell Unveils Pringles ‘Shoot From The Chip’ After Winning Competitive Pitch
  • Media

Thinkerbell Unveils Pringles ‘Shoot From The Chip’ After Winning Competitive Pitch

Thinkerbell has been appointed as Pringles local content and earned agency after a competitive pitch process, earmarking its partnership with the launch of Shoot From The Chip. Announced as part of Pringles’ collaboration with the Sydney Kings, Shoot From The Chip is a new digital platform which brings the game alive, making every shot, from […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]

B&T TV – Jasmin Bedir On Why Trade Media Needs To “Drop The Shade”
  • B&T TV

B&T TV – Jasmin Bedir On Why Trade Media Needs To “Drop The Shade”

Innocean CEO Jasmin Bedir and B&T‘s Imposter-In-Chief found themselves both fighting some pretty serious battles this week on B&T. Industry legend Bedir, famed for being the brains (and fire) behind the F*ck The Cupcakes Movement, recently turned her attention to the dangers of anonymous comments on the website of trade rags. Whilst Bedir champions constructive […]

Stunning high angle aerial drone view of Balmoral Beach and Edwards Beach in the suburb of Mosman, Sydney, New South Wales, Australia. CBD, North Sydney and Chatswood in the background left to right.
  • Media

Petbarn & Greencross Vets Create Live Parasite Tracking Tool Via Howatson+Company

Petbarn and Greencross Vets have partnered with Howatson+Company to launch PetWatch, a digital tool that uses live data to make parasite threats across the nation visible for the very first time. In Australia, up to 100,000 pets every year are affected by paralysis ticks, while thousands more suffer from other deadly parasites like heartworm and […]

Icon Agency Nabs Michael Knox From Think HQ
  • Advertising

Icon Agency Nabs Michael Knox From Think HQ

Following a period of rapid growth, independent Icon Agency has announced the appointment of Michael Knox (lead image) as executive creative director as part of its ongoing commitment to creativity and refreshed brand positioning. In this newly created position, Knox will oversee the creative output across the whole agency. Icon’s group managing director, Joanne Painter, […]

DBC2 Appoints Jason Fisher To Newly Created Role Of CEO
  • Marketing

DBC2 Appoints Jason Fisher To Newly Created Role Of CEO

Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]

Three New Hires At Amplify
  • Marketing

Three New Hires At Amplify

Extra pressure on Amplify's Nescafé Blend 43 catering tin today with the arrival of three new recruits.

Digital Advertising Excellence: A Blueprint For Maximum Engagement & Sustainability
  • Partner Content

Digital Advertising Excellence: A Blueprint For Maximum Engagement & Sustainability

The intersection of sustainability and attention in advertising is crucial, says PubMatic’s regional director ANZ, James Young. Eliminating ads that fail to capture consumers’ attention not only reduces wasted spending but also minimises unnecessary emissions arising from those ineffective impressions. Let’s explore some strategies advertisers can adopt to enhance digital advertising for both attention and […]

Partner Content

by B&T Magazine

B&T Magazine
Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]