WPP has launched The Logo and website of Its new brand Wunderman Thompson – a creative, data and technology agency built to inspire growth for clients, people and partners.
In November last year, WPP announced it would be merging JWT and Wunderman to form Wunderman Thompson.
The merger was part of WPP’s major restructure and impacted a global workforce of around 20,000 in 200 locations across 90 markets.
The new brand, created by fellow WPP agency Landor, a global leader in brand consulting and design, showcases that growth is a force of good and all growth starts with inspiration.
Its logo launch has coincided with the release of a new microsite, which aims to better explain what the agency does along with its structure.
Wunderman Thompson global CEO Mel Edwards said: “To achieve transformative outcomes, clients today need inspiration that is rooted in data-driven insight.
“I’m really excited to be able to deliver that within one agency”.
Chairman of Wunderman Thompson, Tara Ingram, added: “Both JWT and Wunderman have been built by the commitment of many talented people, whose combined capabilities will further distinguish us in the market”.
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