“World’s Worst Football Team” Stars In Wonderfully Witty Work For Online Sports Betting Company
Brazilian football team Ibis Sport Club has achieved cultish status in the country and probably not for the reason you’d expect in the soccer-mad nation. That’s because Ibis has been lumbered with the rather unflattering title of the world’s worst football team.
Apparently it all goes back 40 years when, during a period from 1980-1984, the luckless club lost 55 games in a row that saw it tagged the world’s worst sporting team. And not just for football, any sport!
Though the team’s fortunes have varied in recent years, unfortunately it’s a label Ibis has been unable to shake.
Now online sports betting firm, the Swedish-owned Betsson, is in on the joke, unveiling a witty campaign using the Ibis team that show the haplessness of the players and, arguably, comes with a good message that winning isn’t everything.
The spot’s the work of London agency Bold and also features former “star” midfielder Mauro Teixeira Thorpe who, in his illustrious 14-years at the club, managed to score the one solitary goal.
According to reports, Thorpe’s exploits have made him a legend in Brazil, although he now works as a hairdresser and goes by the truly great name of Mauro Shampoo. Check out his marvellous head of hair – and ad highlight – at the 30-second mark!
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