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Reading: The World’s Most Valuable Beer & Spirit Brands Revealed
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B&T > Marketing > The World’s Most Valuable Beer & Spirit Brands Revealed
Marketing

The World’s Most Valuable Beer & Spirit Brands Revealed

Staff Writers
Published on: 22nd March 2017 at 10:39 AM
Staff Writers
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Valuation and strategy consultancy Brand Finance has once again evaluated the world’s most valuable beer and spirit brands in a new report.

According to the report, Bud Light is the world’s most valuable beer brand for 2017, as well as being the fastest-growing major beer brand this year – up 34 per cent to US$ 6.6 billion.

Here’s a list of the top 10:

Top 10 most valuable beer brands in the world for 2017 (Brand Finance)

As for the brands in the spirits category, Moutai maintains its position as the world’s most valuable this year, with an outstanding 60 per cent increase to US$11.5 million.

Brand Finance noted that 50 per cent of all Moutai sales in 2012 were to government entities, so the brand’s value and future success appeared to have been seriously threatened by a government crackdown on excess and gift-giving that might be construed as bribery.

“However, the gap has been filled by individual consumers and private enterprise. Demand is now stronger than ever, with the price of a bottle recently rising to 1,200 yuan,” the firm said.

“Moutai is even tentatively expanding outside China, celebrating the one year anniversary of Moutai Day in San Francisco in 2016 as well as launching in Germany.”

Here’s a list of the 10 most valuable spirit brands in the world:

Top 10 most valuable spirit brands in the world for 2017 (Brand Finance)

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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