Joocd.com has launched today as the world’s first dedicated LGBTQI+ marketplace, connecting brands and agencies with LGBTQI+ influencers.
“Just Out Of Curiosity Digital” AKA Joocd.com, offers a new digital home for LGBTQI+ influencers.
Founded by Nigel Hickey and Mark Alexander, the network seeks to best match the right LGBTQI+ influencers to campaigns using sophisticated audience targeting to help brands better engage with the LGBTQI+ community, using authentic endorsements and eye-catching content.
Co-founder and group MD Nigel Hickey said: “We wanted to create a marketplace with which brands could strategically partner with the LGBTQI+ community at scale.”
At B&T, we believe initiatives like this can shape and influence culture. That’s one of the reasons we created Changing the Ratio, Australia’s diversity and inclusion conference for the advertising industry. Check out the 2019 schedule today.
Hickey continued: “When done right, we know influencer marketing is highly effective. Getting it right, means brands, agencies and influencers need transparency in authentication and audience insights to forge the right partnership.”
Joocd.com offers brands and agencies an in-depth analysis of the quality and insights of an audience as well as identifying fake or bot follower numbers, through AI-powered technology.
The platform is connected to all major social media channels for brands and agencies to engage with influencers in campaigns, collaborations, invitations to attend events, product testing and reviews, promotional offers and product sampling
Joocd.com will donate 10 per cent of all profit to LGBTQI+ community projects nominated by their influencer network.
Launching today across Australia, New Zealand, the UK and USA, the support office will be based in Sydney, Australia.
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