A World-First LGBTQI+ Influencer Marketplace Launches

A World-First LGBTQI+ Influencer Marketplace Launches

Joocd.com has launched today as the world’s first dedicated LGBTQI+ marketplace, connecting brands and agencies with LGBTQI+ influencers.

“Just Out Of Curiosity Digital” AKA Joocd.com, offers a new digital home for LGBTQI+ influencers.

Founded by Nigel Hickey and Mark Alexander, the network seeks to best match the right LGBTQI+ influencers to campaigns using sophisticated audience targeting to help brands better engage with the LGBTQI+ community, using authentic endorsements and eye-catching content.

Co-founder and group MD Nigel Hickey said: “We wanted to create a marketplace with which brands could strategically partner with the LGBTQI+ community at scale.”

At B&T, we believe initiatives like this can shape and influence culture. That’s one of the reasons we created Changing the Ratio, Australia’s diversity and inclusion conference for the advertising industry. Check out the 2019 schedule today.

Hickey continued: “When done right, we know influencer marketing is highly effective. Getting it right, means brands, agencies and influencers need transparency in authentication and audience insights to forge the right partnership.”

Joocd.com offers brands and agencies an in-depth analysis of the quality and insights of an audience as well as identifying fake or bot follower numbers, through AI-powered technology. 

The platform is connected to all major social media channels for brands and agencies to engage with influencers in campaigns, collaborations, invitations to attend events, product testing and reviews, promotional offers and product sampling

Joocd.com will donate 10 per cent of all profit to LGBTQI+ community projects nominated by their influencer network. 

Launching today across Australia, New Zealand, the UK and USA, the support office will be based in Sydney, Australia.

Please login with linkedin to comment

Joocd lgbtqi

Latest News

Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards
  • Uncategorised

Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards

To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]

Stan Sport Subscription Price Revealed
  • Media

Stan Sport Subscription Price Revealed

Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]

Sitecore Secures US$1.2B In Funding
  • Technology

Sitecore Secures US$1.2B In Funding

Sitecore has secured $US1.2 billion in funding. Said to be prioritising internal chocolate river and flying elevator.