Woolworths To Launch Online Market Place After Investing In Start-Up Marketplacer

FILE PHOTO: Shoppers walk into a Woolworths supermarket in Sydney, Australia August 22, 2017. REUTERS/Jason Reed
B&T Magazine
Edited by B&T Magazine



Woolworths has invested in Marketplacer, a Melbourne-based start-up, to launch a new online market platform.

It will be called ‘Everyday Market’, and will include a range of Big W clothing and homewares products.

The multi-million dollar investment was made by W23, the brand’s venture capital arm. Marketplacer, which was founded in 2016, has helped brands such as Surfstitch, Nokia and Myer to launch their own online platforms.

By entering the online marketplace space, Woolies will be competing with industry giants like Amazon and eBay.

According to Insider Retail, Jason Wyatt, Marketplacer’s co-founder, said that “this deeply collaborative partnership will see our team and technology drive a monumental digital transformation moment for the brand.”

The brand also recently increased its stake in data analytics company Quantium.




Please login with linkedin to comment

marketplacer Woolworths

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]