Cartology, the retail media business of Woolworths Group, has announced it will officially launch a specific offer to agencies and brand marketers from October 2020.
The offer will provide marketing agencies and key decision makers a refreshed value proposition, including a portfolio of media assets that connects brands with Woolworths customers in a meaningful way.
Cartology’s head of agency partnerships Jessica Hunter said: “At Cartology, we’re passionate about driving real customer impact.
“We offer brands a diverse media platform across the trusted Woolworths ecosystem, utilising insights from the Everyday Rewards program.
“Not only do we offer scale with over 12 million Everyday Reward members, and an opportunity to reach 94 per cent of Australian households*, our audience base is actually millions of Woolworths customers.
“I am confident that media agencies will be compelled by the opportunities Cartology offers, which will deliver concrete results for their FMCG and Liquor clients.”
Ahead of its launch, the business has added two new senior sales team members to its Agency Partnership team, Ashleah Harding (feature image) and Shannon Moriarty, who will report to Jessica Hunter.
As Group Agency Partnerships Manager, Harding will be responsible for leading the Victorian Agency Partnerships team and spearheading the launch of Cartology into media agencies.
Harding joins with an extensive media career, where she recently was National Head of Retail at Nine Entertainment Co.
Similarly, Moriarty will be leading the NSW & QLD Agency Partnerships team as Group Agency Partnerships Manager. Moriarty joins from NewsCorp, where she held various roles over the last decade building high performing sales teams.
Hunter added: “I’m delighted to have both Ashleah and Shannon join our growing Agency Partnership team, who bring a wealth of experience to the Cartology team ahead of our launch to media agencies in October.”
The Cartology Agency Team officially launches in the market from mid-October.
Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]
AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]
Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]
To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]
Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]
Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]
Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]
PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]