Woolies’ Retail Media Business Cartology Announces Four Senior Hires

Cartology, Woolworths Group’s retail media business, which launched in July last year, has added four new senior team members to further build its capability to enable brands to connect with customers on their shopping journey.

Joining the Cartology team are Jessica Hunter as head of agency partnerships, Steve Geelan as head of product and platform, Jodie Koning as head of marketing and insights and Sean Richardson as senior manager of client strategy.

L-R in photo: Jessica Hunter, Steve Geelan & Jodie Koning

Cartology reaches customers everyday with personally relevant messages via its data-driven marketing solutions across owned in-store, publishing and digital channels within the Woolworths Supermarkets and BWS ecosystem.

Cartology managing director, Mike Tyquin said: “Our clients are increasingly looking to us to deliver data-driven marketing solutions with meaningful commercial impact at the moments that matter most.

“At this time, we are seeing a clear acceleration of trends in the retail environment for how customers want to engage with brands, particularly digitally. As we start to think about a world post COVID-19, connectivity to customers is more important than ever.

“Adding this calibre of talent to the senior team to work with our FMCG and liquor client partners will significantly strengthen our marketing, product and partnerships expertise.

“Jessica, Steve, Jodie and Sean are joining us at an exciting time on our journey as we embark on our ambition to become a leading media player in the market.

“Combined, they have an amazing track record of delivering results for client partners. We are thrilled to have them join the team, and can’t wait to see the impact they bring.”

Jessica Hunter, previously commercial director at Daily Mail Australia, will be joining Cartology as head of agency partnerships from June.

Hunter said: “I feel extremely privileged to take on this new role at Cartology to launch the newly created agency sales team. We aim to be an extension to the media agency, providing access to customers across the trusted Woolworths network, utilising our rich customer knowledge and data. I look forward to working closely with our agency partners in the coming months.”

Previous oOh! Media group marketing director, Jodie Koning joins Cartology as head of marketing and insights and brings with her over 20 years of marketing experience, working on both consumer and media brands.

Koning added: “Cartology continues to build an exciting portfolio of media assets that connect brands with Woolworths customers in a meaningful way. I am excited about further building our media proposition and driving brand outcomes that are truly measurable.

Steve Geelan will also join the Cartology team in June as head of product and platform. Geelan has over 20 years’ experience across the digital and out-of-home sectors. Most recently, Steve’s roles across Adshel and oOh! Media focused on data, digital trading and automation alongside product go-to-market strategy.

Geelan said: “I’m delighted to be joining Cartology at this exciting time for the business and am looking forward to helping build and deliver the best products and experiences for all of our customers across our physical and digital properties.”

Previous oOh! Media Group marketing director, Jodie Koning joins Cartology as head of marketing and Insights and brings with her over 20 years of marketing experience, working on both consumer and media brands.

Koning said: “Cartology continues to build an exciting portfolio of media assets that connect brands with Woolworths customers in a meaningful way. I am excited about further building our media proposition and driving brand outcomes that are truly measurable.”

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