Woolies’ Cartology Announces New Appointments

Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights.

Wood will lead a new team dedicated to servicing the retail media business’s largest FMCG clients, seeking to further streamline their multiple touch points across brands and categories. Wood’s team will provide account management tailored to the unique needs of clients and champion an insight led partnership model.

Wood joined Cartology in 2020, overseeing the rollout and management of its Digital Screen Network across Woolworths Group stores. He was previously NSW sales director at oOh Media, and Adshel prior. He also led Fairfax Media’s integrated solutions key account division. Wood will report to Nancy Veart, cartology head of client partnerships and sales.

Matt Gower will help strengthen the business’s insight-led approach to campaign strategy, implementation and evaluation. His focus on identifying the right insights to drive campaigns that better serve customers and brands will continue to enhance the highly informed strategic guidance Cartology offers clients.

Gower has previously held roles as national head of research at News Corp, head of strategy at Mindshare and in client-side marketing. Gower will report to Jodie Koning, Cartology head of marketing and insights.

Cartology managing director, Mike Tyquin commneted: “As we come to the end of our second year in operation, we’re thrilled to be creating a new team to serve the growing demand we’re seeing from leading FMCG brands.

“Although the business is still young, we’re proud to be helping our team members grow their careers with Cartology and Martin’s promotion to Head of Strategic Partnerships is testament to his talent and the opportunities we want to create for media professionals.

“Everything we do is backed by insights to make meaningful customer connections that enhance their experience and offer brands greater relevance. We’re very pleased to see our research and insights capability strengthen with the addition of Matt to the team.”

Comments from head of Woolworths at Nestle, Iain Shedden, added: “As the leader of a team that works across multiple categories and brands, it is great to see the appointment of Martin and the creation of a team that will drive improved efficiency between Cartology, Woolworths and Nestlé.

“This will allow us to improve the quality of our brand activations within Woolworths and drive greater strategic alignment across all consumer touchpoints.”

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