Women To Watch: Network 10’s Liz Baldwin

At B&T, We are staunch believers that every woman and her achievements should be celebrated, every day and always.

However, unfortunately, the achievements of women often go unnoticed. That’s why we launched our annual B&T Women in Media Awards – to recognise the amazing accomplishments of women across the marketing, communications and advertising industry.

In honour of our WIM Awards, we’re chatting to industry powerhouses; women we should all be keeping an eye on — women to watch.

Today, we are hearing from Network 10’s general manager, Liz Baldwin.

Executive Portraits, Network Ten, Sydney.

To me, the Women in Media Awards are vital because so many women are too modest and don’t put themselves forward for awards, which means we often have role models under our noses that get overlooked. It’s important to shine a light on the incredible women in our industry and showcase the potential of what’s to come.

If I had to pinpoint the biggest impediment to equality in the workforce, I’d say it’s that too many women don’t recognise their own talents and leadership abilities. We need to feel more comfortable in our abilities…. And that’s bloody hard.

Take my sister, for example. She’s one of the most influential women in my life. An unassuming force of nature, she’d likely be horrified I even mentioned her here. She’s an example of a woman who is modest to a fault and doesn’t even see all the ways she inspires me.

I’m also inspired daily by the people I work with at Network 10. I’m incredibly lucky to be surrounded, at all corporate levels, by women who challenge me and motivate me every single day to be the best version of myself.

I am incredibly delighted by the number of strong, senior women at 10, right from our highest levels. From our CEO Paul Anderson to our Executive Leadership Team, I work with incredible champions of equality. It’s wonderful and inspiring.

Speaking of equality, I believe one little something everyone can do today that could potentially make a massive change in the struggle for equality is equal pay. Even if a woman doesn’t ask for it – because she likely won’t – pay her what she’s actually worth. And while I’m at it, do your bit to be a genuinely flexible workplace that understands work-life balance, no matter what that means – carers, school runs, furry families, health etc. And it’s not just about the mums – we should absolutely be encouraging flexibility for fathers too. Once it becomes the norm, it’s not just a thing that has to be considered a special exception for women. That’s proper equality.

Quickfire questions

If you were PM, what law would you change/introduce right now to improve equality?

Pay equality. The downstream effect of affording childcare, having our own super and keeping women in the workforce cannot be underestimated.

What is the best advice anyone has ever given you?

“Don’t eat that.”

Just kidding. It was actually advice early in my career to do a stint in sales. They’re the engine room of most businesses and there’s nothing like actually doing it to understand how tough it is.

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