Women In Media Profile: Susannah George

Women In Media Profile: Susannah George

Inspirational women are all around us, leading the way for others. And B&T doesn’t think it’s right that some of these women aren’t recognised for their achievements. Which is why we’ve created a Women in Media series!

This series is to celebrate the launch of our annual Women in Media Awards which, come August, will champion some well-deserving women from our industry.

B&T is also taking steps in addressing gender disparity in the workplace with our upcoming event Changing The Ratio. Buy some last minute tickets here to be part of the movement.

Earlier this week, we spoke to Lauren Nicole from Lauren Nicole PR – so it’s only fitting that our next profile was another female founder! Susannah George is the founder and CEO of The Urban List, and is pretty damn inspiring.

What was the best advice you were ever given?

“Hire the talent for where you’re going; not where you are today.”

This has been one of the scariest and most rewarding pieces of advice I’ve been given, and it has definitely put me in some tough spots at times. (We’re independently owned, so extending yourself to the financial limits is quite high risk!)

That said, our commitment to finding and developing top talent has been the biggest contributor to both our culture and our growth.

“We bring the best. Always, in all ways.” is one of our company values and it’s just so evident in our people. We have a culture that is equal parts passion and performance, and this combo has empowered our people to build The Urban List into one of Australia’s most influential lifestyle brands in just 6 years.

What’s your proudest professional moment?

Welcoming a room of incredible women to lunch with The Urban List at the Opera House for International Women’s Day.

It was a total goose bumps moment, greeting our guests, recognising that power of such an outstanding room of women (well, mostly women!), and recognising that this little dream of mine – started from my bedroom – had actually become the country’s second largest independent media brand. (And, for the record the largest is also female-founded: Mamamia. Go girls!)

More importantly, though, it took this moment for me to take a step back and realise that in fulfilling some of my dreams, I’d actually delivered on something much bigger.

The Urban List was always intended “to empower people to create a life they love” – that’s our mission – and seeing that come to life was a total career highlight.

It took the congratulatory words and hugs of other women in order for me to recognise that The Urban List has truly become a platform that empowers millions of others to realise their own hopes, dreams and goals – whether it be as simple as brightening weekends with a list of things that make them love their city; or as big as providing the travel inspo that leads them to take the leap, and travel solo for the trip of a lifetime.

And the best part of the day was being able to donate the proceeds to an organisation that’s very close to many team members’ hearts – Dress For Success – dedicated to ensuring the financial independence of all Australian women.

Quirkiest attribute?

Oh lord. Ask my wife?

What women do you find inspiring?

Women who are extremely passionate about what they do; who commit to their fullest; and who are willing to share their time and experiences to support others’ success.

I’m a big fan of storytelling over advice, and I will be forever grateful to those people – male and female – who have shared stories of their own journeys and saved me from some serious mistakes along the way.

Guiltiest pleasure?

When I was pregnant with our second child, I had an addiction to left-over Easter chocolate which was being consumed before nine am on the daily. (Not particularly on-brand chocolate, might I add. The really sugary, coats-the-roof-of-your-mouth kind!)

What would be your ultimate role?

To be honest with you, I’m doing it. I spend my days collaborating with all-stars who challenge and push me to be at my best. And by challenge, I mean it in the greatest sense. I am always running at a sprint to keep up with these guys and make sure that I am the leader that they need me to be!

I’m also working toward a dream that is intended to move others to live a life they love; a life that inspires them. And every time I hear from our audience, or from a local business owner, or from a team member that we’ve made a difference in their journey, it confirms that all the late nights, and early flights, and time away from my family will be worth it in the long run.

What advice would you give to young aspiring women?

Authenticity is a word often thrown around in our industry, but it’s an ethos that has been with The Urban List from the beginning. Be authentic, be brave and don’t get in your own way.

And when it comes to launching new ventures, don’t get caught up building the shiniest, most perfect version of your idea. As the poster in Sheryl Sandberg’s office reads: “Done is better than perfect.” Amen.

Why are women vital to your industry?

I think women are vital to every industry, bringing diversity of perspective, enabling new solutions and ideas and empowering new leaders to shine.

B&T‘s Women in Media Awards 2018 will be held on Friday 17 August 2018 at Doltone House – Jones Bay Wharf. Grab early bird tickets to the event here and find all other info on the website

WIT_Sponsor_block

 

 




Latest News

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]

Is This The BEST Brand Endorsement EVER? Taylor Swift Spotted At Sydney Restaurant
  • Marketing

Is This The BEST Brand Endorsement EVER? Taylor Swift Spotted At Sydney Restaurant

Is there a more powerful marketing move than having the world’s most powerful woman enter your establishment? B&T thinks not. (lEAD IMAGE: MTRX / @backgrid_usa) Swift literally stopped traffic last night when she emerged from Surry Hills restaurant Pellegrino 2000 flanked by her support act Sabrina Carpenter (and a lot of security of course!).   […]

Ikea Launches Cutting Edge AI Interior Designer Feature
  • Technology

Ikea Launches Cutting Edge AI Interior Designer Feature

IKEA Australia has announced an exciting new feature IKEA Kreativ, a mixed-reality experience offering customers a simple way to  design and reimagine their living spaces, powered by AI. Customers can scan their living rooms and chose to erase items from the room and add IKEA furniture to the space, experimenting with alternative home décor and […]

Group of people meeting with technology and paperwork. Close up of digital tablet and laptop computer with market analysis data on the screen. The documents have financial or marketing figures, graphs and charts on them. Multi ethnic group including Caucasian, latin and African American
  • Advertising

R3 Study Reveals An 8.4% Increase In Creative Investment

The Global Creative and Media new business landscape for 2023 proved to be relatively muted despite marque accounts like Pfizer, Uber, and Kimberly-Clark being put under review. The number of total accounts awarded decreased 2.9 per cent year-on-year, while overall value increased 5.3 per cent. Publicis Groupe leads the New Business League holding group rankings […]

Leos Appoints Clare Pickens As CEO
  • Advertising

Leos Appoints Clare Pickens As CEO

Publicis Groupe ANZ has appointed Clare Pickens as CEO of Leo Burnett Australia, replacing Emma Montgomery, who stood down in June last year. The former Wieden+Kennedy executive will take the helm of the award-winning creative agency in April. Michael Rebelo, CEO of Publicis Groupe ANZ, said that following a global search, Pickens’ strong creative pedigree […]

Westfield Owner Scentre Group Reports $175M Profits
  • Marketing

Westfield Owner Scentre Group Reports $175M Profits

Scentre Group, the company that owns retail behemoth Westfield, has reported it made $174.9 million in its full-year results for 2023. Its Funds From Operations were up 5.2 per cent year-on-year to $1,094. million. Scentre Group CEO Elliott Rusanow said: “Our focus on creating the places and experiences that more people choose to come to, […]

Russel Howcroft & Freddie Young Headline AdMission Podcast
  • Advertising

Russel Howcroft & Freddie Young Headline AdMission Podcast

Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]

303 MullenLowe Perth Appoints Former Akkomplice ECD
  • Advertising

303 MullenLowe Perth Appoints Former Akkomplice ECD

303 MullenLowe Perth has announced it has hired creative talent Sara Oteri (lead image) as executive creative director, effective immediately. Tasked with leading the Perth creative team and its creative output, plus play a pivotal role in new business development and creative innovation, Oteri brings a raft of big brand experience gained in a range […]

Image lead story Australian Ethical Launches Evocative New Brand Campaign, Via Paper Moosse
  • Campaigns

Australian Ethical Launches Evocative New Brand Campaign, Via Paper Moosse

Ethical investment firm, Australian Ethical has launched an evocative new brand campaign via B Corp agency Paper Moose. The campaign showcases the positive influence that ethical investing can have on the health of people, planet and animals. The campaign will roll out over BVOD, OOH, digital and social. Brad Bennett, head of client success, Paper Moose: […]

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals
  • Marketing

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals

According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]

Leading Aussie Creators Alright Hey & Starr McGowan To Host Annual AiMCO Awards, With Platinum Sponsor TikTok For Business
  • Media

Leading Aussie Creators Alright Hey & Starr McGowan To Host Annual AiMCO Awards, With Platinum Sponsor TikTok For Business

The Australian Influencer Marketing Council (AiMCO) has today announced popular Australian content creators, Alright Hey and Starr McGowan, will host the 2023 AiMCO Awards, with platinum sponsor TikTok for Business. Lead image: Alright Hey & Starr McGowan The annual awards, which are set to be held at Sydney’s Doltone House on February 29, recognise the […]

NRL Heartthrob Reece Walsh Stars In New Musashi In New Campaign By JOY
  • Campaigns

NRL Heartthrob Reece Walsh Stars In New Musashi In New Campaign By JOY

A new campaign from Australia’s number one sports nutrition brand, Musashi, captures the emotion, intensity and self-reflection on GAME DAY, featuring some of the country’s most exciting, emerging sporting talent. Devised by leading independent agency JOY, the campaign creative is inspired by the power of the moment just before an athlete steps out onto the […]

Nutella & Pizza Hut Partner To Launch Huge New Menu Item Via WiredCo.
  • Campaigns

Nutella & Pizza Hut Partner To Launch Huge New Menu Item Via WiredCo.

Picture this. A freshly baked, deliciously gooey and irresistible 8-in-1 giant vanilla cookie, served warm. Now imagine a delectable drizzle of hazelnut spread, NUTELLA on top. No further imagination is needed as Pizza Hut has launched its brand-new Loaded Cookie with NUTELLA this Thursday, 22nd February, set to become an Aussie favourite in their 270 […]

Social Soup Nabs Jess Hope From EssencceMediacom
  • Marketing

Social Soup Nabs Jess Hope From EssencceMediacom

Social Soup has announced the appointment of Jess Hope to the newly created role of head of growth and Innovation, effective immediately. Lead image: L-R – Sharyn Smith and Jess Hope With over 15 years of social, creative and content marketing experience, Jess has spent her career immersed in entertainment, music, publishing and advertising. Having […]

Spotlight On Sponsors: Canberra Raiders Have Rocky Relationship With Finals Footy But Maintain The Gold Standard When It Comes To Partnerships
  • Marketing

Spotlight On Sponsors: Canberra Raiders Have Rocky Relationship With Finals Footy But Maintain The Gold Standard When It Comes To Partnerships

The Canberra Raiders just snuck into the top eight last year, appearing in the finals for the first time since 2014. But while the Raider’s relationship with finals footy is rocky at best, their sponsorship is anything but. Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in […]

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights
  • Technology

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights

Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]

Spotlight On Sponsors: Western Bulldogs Remain Focussed On Supporting Local Communities After Inconsistent 2023 Season
  • Marketing

Spotlight On Sponsors: Western Bulldogs Remain Focussed On Supporting Local Communities After Inconsistent 2023 Season

The Western Bulldogs remained in contention to take the top prize right through the 2023 season despite inconsistent results but ultimately missed out on the finals series for the first time since 2018. Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in the lead-up to the […]

Guardian Nabs Charlotte Byrne From Schwartz Media
  • Media

Guardian Nabs Charlotte Byrne From Schwartz Media

Guardian Australia has recruited a new partnerships manager, Charlotte Byrne, following a push for strategic content collaborations with major advertisers. Byrnes will join Guardian Australia as partnerships manager from Schwartz Media team, where she was previously responsible for leading and developing the sales team across direct, agency and media partnerships. Guardian Australia is a free […]

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio
  • Marketing

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio

Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]

Carat Perth’s Michelle Testa To Chair Oasis Committee In Support Of Salvos
  • Advertising

Carat Perth’s Michelle Testa To Chair Oasis Committee In Support Of Salvos

Carat Perth client partner Michelle Testa (pictured) has been named as the new chair of the Oasis Committee with a remit to deliver continued financial support to The Salvation Army on behalf of the WA Advertising and Communications industry. Testa, who takes on the chair has been a member of the Oasis Committee for several […]