Women In Media Profile: Jane King
Today marks one week since our annual Women in Media Awards, and as our hangovers finally wear off, the last of our Women in Media Profiles have been written – because recognising the inspiring women in this industry needs to be more than an awards night.
Next up on this extremely long list is Jane King, the newly-promoted group director of marketing at Val Morgan and VMO.
Since starting her career at Ernst and Young, King has had almost two decades’ experience in marketing, working for companies including Getty Images, Adshel and APN Outdoor.
She won a Rising Star award in 2013 from the Outdoor Media Association, and The Marketing Academy accepted her as a scholar in 2017 – which King told B&T is still one of her proudest moments to date.
“Being accepted into The Marketing Academy in 2017 was life changing for me. To be selected as one of just 30 scholars of leading marketers out of 350 was a proud moment,” she said.
“The people from this group have become close friends and formed a fantastic network as we all progress into senior leadership positions in the industry.”
To get to the position she’s in now, King said she has continually played to her strengths and interests, and advises others to keep up with industry news, as well as build and keep a strong network around them.
“Continue to learn and meet people at every opportunity you get,” she said.
“And try not to sweat the small stuff! This is easier said than done of course; however, I would have saved a lot of time and energy not worrying about the small things!
“Find a place to work where there is a real connection – culturally, intellectually and emotionally. Your gut will tell you what is right and wrong – listen to it,” King added.
King, who frequently mentors young women in the industry, added that the most exciting thing for women progressing in media is that their voices are finally being heard.
“I am lucky to work in an organisation with 64 per cent female employees and a wide range of diversity in general. There are several women in senior leadership positions and we foster internal talent and that is really exciting to me,” she said.
“We think in a unique way and like all diversity, women add another element, an alternative approach to how the workplace can work effectively.”
And for King, change in the industry is only a good thing.
“The wonderful thing about our industry, is the fact our roles are constantly changing. I started marketing when budgets were bigger and digital was in it’s infancy.
“It is a fantastic time to be in marketing because we have seen so much transformation in consumer behaviour and marketers have real opportunity to influence change in the world,” she said.
Latest News
Aussie Taxpayers Invested $50M In Failed Streaming Service
Fresh from buying the Australia Post board Cartier watches, the Aussie taxpayer is copping yet another shafting here.
Springfree Trampoline Unveils New TV ‘That’s Why We Got A Springfree’
Who didn't love the backyard trampoline as a kid? And many of us still carry the physical scarring from the adventure.
Women In Media’s Tara O’Keefe: “What Worked Yesterday Doesn’t Today And Certainly Won’t Tomorrow”
Here's some wise words from QMS’ Tara O’Keefe. Yet, not that wise that you'd have to have done chemistry for the HSC.
An “Intellectual Thickshake”: Ben Fordham Rips On Pete Evans, As Pete Viciously Fires Back
B&T's understanding is that Pete Evans is a chef? Why doesn't he pop on the apron and get back to cooking dinner?
Why The ACCC Has Its Eye On iMessage, Facebook Messenger And WhatsApp
The ACCC has said it is monitoring Apple and Facebook’s market dominance in online dominance, after a new report found Australians are “overwhelmingly” choosing these platforms. The competition watchdog has today released the first Digital Platform Services Inquiry interim report, which found the use of messaging platforms has “grown significantly” in response to the pandemic. […]
Burger King Trials Reusable Packaging
Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.
Thursday TV Wrap: Gogglebox Takes Top Spot Despite Slight Dip
Gogglebox is almost like a scientific, neurological study into the human condition. Just with more bogans and ad breaks.
Borat Hijacks Landmarks Around The World To Promote Long-Awaited Sequel
Borat promotion comes to Bondi. And even it couldn't find any parking & got charged $9 for a tumeric almond milk latte.
Freelancers Marketplace Fiverr Appoints Bohemia For TV And BVOD In Australia
Freelancing marketplace Fiverr has appointed Bohemia, part of the M&C Saatchi Group, to handle its media in Australia launching with TV and BVOD. The partnership signals a time of significant growth for the platform, having reported 2.8 million customers to have bought a wide range of services from freelancers across more than 160 countries in […]
Smarter Use Of Art & Science Stretch Auto Budgets Further
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
Jaguar Land Rover Appoints Haystac As PR Agency Of Record
Jaguar Land Rover Australia has appointed social relations agency, Haystac, as its PR agency of record following a competitive pitch process earlier this year. Haystac, part of the BWM Dentsu Group, will deliver a comprehensive portfolio of services including trade and lifestyle PR, content creation, ambassador management and influencer engagement. Haystac joins its dentsu network […]
Greenpeace Warns Of The Dangers Of Deforestation In Stunning Animated Spot
Want to feel slightly more shit than you already do? A Greenpeace ad's guaranteed to activate the depression hormones.
Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt Secures $US80M Series D Investment Round
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
Election Billboard Claiming Biden Is Mentally Unfit Spells Dementia Wrong
This actually would be hilarious had it not been about electing the next leader of the free world.
INNOCEAN Snares CHEP’s Wesley Hawes For ECD Role
Photographer goes the full "Leibovitz" to create moody, ethereal press pic for Welsey Hawes announcement.
How Human Centred Design Can Help Define Brand Experiences
Here, McCann Australia chief strategy officer, Simon McCrudden (main photo) and SMART managing partner, Bob Price (pictured below) converse on human centred design, its role in our new world and whether we’re truly taking advantage of the impact putting people at the centre of our work has…. Human Centred Design. It’s become part of marketing […]
Nature Invests In New Team Members And Innovation
Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.
Dentsu International To Be Net Zero Emissions Agency By 2030
Admittedly, B&T's own net zero emissions targets have been hampered by the burnout competition in the car park.
PayPal And Buy From The Bush Launch New Marketplace
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]
Foxtel Upfronts: New Shows, Remote Voice Control, & Foxtel Media’s New Data Platform For Buyers
Seven's yesterday, Foxtel's Upfronts today. If it wasn't for this pandemic, B&T staff should be very hungover about now.
Freedom Foods Appoints 72andSunny Sydney As Its Comms & Design Agency
72andSunny office staff already noticing fluffier stools after snaring breakfast cereal maker.
Streaming Service Quibi Sensationally Shuts Down After Just Six Months
Quibi has shut down after just six months. It's also now got lots of monogrammed pens it doesn't know what to do with.
Droga5 Nails It Once Again In Hilarious New Work For Amazon’s Alexa
The B&T office uses Alexa for all our everyday mundane chores. But we call him Brian the work experience student.
Neuro-Insight Study Reveals Animation Is Twice As Effective As Static Advertising
In possibly a further blow for supermodels, a new study has found animation is twice as effective as static advertising.
Wednesday TV Wrap: Gruen Takes A 200K Hit
Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.
Philippe Krakowsky Named New IPG CEO
Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.
Cricket NSW Bans Sports Betting Ads In New ‘GambleAware’ Partnership
Cricket NSW has banned sports betting and moved to medium-strength beer. You watch, the meat pies will be next.
Seven’s Upfronts: Five Things You Need To Know
Accidentally doze off during yesterday's Upfronts? This little refresher's like a jolt of caffeine & a vodka Red Bull.
