At B&T, we firmly believe that women in senior leadership roles can lead the way for younger, aspiring women who are just starting out in the industry. So we’ve decided to shine a light on these women with our Women in Media profile series.
This series was started to celebrate our annual Women in Media Awards, which, in just a few weeks, will recognise the women who go above and beyond in this industry every day.
Today’s profile features Yahoo7′s Clare Rudduck, who is the company’s NSW sales director.
Rudduck loves lollies, dances on the phone to clients, and the best advice she’s ever received is to be the person that says “yes” to every opportunity.
“There are times in your career when you want to say no for many reasons – the risk of failure, criticism, or embarrassment – often the things we need the most we resist.
“Saying yes means making the most of every opportunity, adventure and challenge which leads to a path of incredible transformation,” she said.
She’s not wrong. Over her 10-year career with Yahoo7, Rudduck has developed a diverse range of skills including building and maintaining client relationships, understanding digital marketplace methodologies and creating innovative media strategies to achieve goals and objectives.
Rudduck said the key to success is having goals – particularly long-term ones.
“Goals ensure you stay focused and on track, because no matter how much time you give and energy it takes, goals provide the motivation to keep going.
“Play the long game, success rarely happens overnight and when it might look like someone succeeded out of luck its usually not the case,” she said.
“If you want to be successful at anything in life you have to be patient and focused, you have to have faith that your hard work means you are gradually and incrementally on your way to achieving your aspirations.”
At Yahoo7, Rudduck spearheads a team focused on creating greater state-based leadership, and said that having a diverse team is key in any industry.
“If we surround ourselves with people similar to us, we run the risk of creating echo chambers instead of a workplace where we engage critically with each other, have the ability to learn from each other and have the ability to create something bigger than the individual,” she said.
But Rudduck said that women challenging the norm are particularly inspiring.
“Working mothers, women in leadership and women entrepreneurs, their perspective, fearless nature, resilience, and ability to challenge the norm inspire me every day,” she said.
B&T‘s Women in Media Awards 2018 will be held on Friday 17 August 2018 at Doltone House – Jones Bay Wharf. Grab early bird tickets to the event here and find all other info on the website.
Your ABC has you covered in 2022 with world-class dramas, exciting kids’ content, engaging documentaries, entertaining comedies and some reality with a difference. There really is something on offer for everyone from the very young to the very young at heart. Just because ABC is waiting to celebrate it’s 90th birthday doesn’t mean we can’t […]
The Athlete’s Foot, also known as the “Experts in Fit”, have commissioned some well-known faces to explore a range of topics all related to FIT in their new online series #FITTALK. Each season, a new host will tackle different topics ranging from finding the right shoes for your activity, enhancing your FIT with the correct […]
BBC Studios will produce Space 22, its first locally created format for the ABC in Australia. Space 22 will explore the impact of art and creativity on mental health in a new six-part documentary series. The series, which is created and produced by BBC Studios’ Australian production arm, will also be available to the international […]
Sanitarium and Milk + Honey United have launched a visually striking new campaign for The Alternative Dairy Company’s range of plant-based milks The national campaign, ‘Today’s Milk’, will launch via online video, OOH and social and digital, and will focus on the company’s diverse range of soy, oat and almond milk variants. Creative executions will […]
A collective of Brisbane-based creatives are getting behind Lifeline Queensland’s Giving Day campaign in a bid to rally funds for their Crisis Support service. BCM Group, Israel Rivera, and Rosco Audio are calling on their networks to donate during the 12-hour digital fundraiser on Thursday the 25th of November. Managing director of BCM Group, Phil […]
Commonwealth Bank have combined their long-running support for women’s cricket, with their recent sponsorship of women’s football and The Matildas for an empowering new summer campaign. ‘The Game Changers’ aims to champion both elite and grassroots female cricketers and footballers, who through their skill and passion are moving the game forward and changing it for […]
The BBC is on track to achieve a record half-a-billion global viewers by the time of its centenary celebrations in 2022. The forecast is based on the Global Audience Measure (GAM) published today, which records the total weekly number of adults accessing the BBC around the world. The GAM found the broadcaster had achieved its […]