As we continue to push towards an equal future, more and more women are becoming leading figures for those around them, as well as younger women just starting their careers. And B&T thinks it’s time we shone a light on these industry power women.
Welcome to our 2018 Women in Media series! This series is to celebrate our annual Women in Media Awards – which, come August, will recognise the best of the best women in our industry.
Our last profile featured Naomi Shepherd from Facebook. And now it’s time for you to meet Alison Michalk, CEO of Quiip!
My friends joke my mind is like Scully – it does operate on a very high processing speed. Constantly. So meditation and yoga are important resets!
A great pasta. And pastries. Assuming coffee and beer don’t count!
What was the best advice you were ever given?
To “just do”. Anyone can have an idea, it’s all about the execution.
And my Mum always said; “as long as you tried your best.” So in the back of mind I know I can always do more, reach further, be better.
What women do you find inspiring?
I’m inspired weekly by The Three Birds (Bonnie Hindmarsh, Lana Taylor and Erin Cayliss) business strategy and approach.
Melanie Perkins of Canva is obviously incredible.
And I’ve a close friend, Allison Brownmoore of BlueSpill who sets impressively ambitious business goals which has landed her on the red carpet for her VFX work.
On a personal and consciousness front, Brené Brown and Pema Chodron inspire me.
What profession, other than your own, would you never want to attempt?
Gosh, probably the vast majority! Law, finance, medicine, the list goes on. No doubt that’s why I’m an entrepreneur and in charge of creating my own work environment, work-load and work conditions.
What drives you?
Business is like a rubix cube. And endless puzzle to solve, muse on, reiterate.
My strategic and analytical mind loves the problem solving, but I’ve also been entrepreneurial since I was little — having autonomy and independence over my mind and time is crucial to me.
What advice would you give to young aspiring women?
Don’t waste energy doubting yourself. Get out there and try. You’ll make mistakes, you’ll be out of your comfort zone, but you’ll be learning every step of the way.
Treat it all like practical in-the-field study. Do not beat yourself up for it. Live and learn!
Why are women vital to your industry?
Social media and online community management are among the few tech fields dominated by women – so this presents an opportunity for women to springboard into other areas.
But women are as vital to our industry as any, we’re half the population and gender diversity simply makes business sense. You can’t innovate without it.
Ben Shepherd is joining Thinkerbell as its general manager – media. Shepherd joins the independent agency in this newly created role. Coming to Thinkerbell will see the reunion of Shepherd and Margie Reid who worked together for several years at OMD. Margie Reid, CEO, said of the appointment: “Ben is truly in the ‘beautiful mind’ […]
Facebook is reportedly considering a ban on political ads ahead of this year’s presidential election in the US, according to Bloomberg. Citing sources familiar with the matter, the reports suggest the potential ban could serve as a way to prevent the spread of misinformation. However, there are also concerns such a move would stop ‘get out […]
Further confirmation that viewer’s love a good murder mystery, Seven’s doco into the disputed case of British tourist Peter Falconio who disappeared in the Australian outback in 2001 last night proved a surprise hit. Murder In The Outback posted 1.03 million viewers last night according to OzTAM metro numbers and proved a winner as Seven […]
With his bloated face, orange perma tan and ridiculous hair, if the president of the United States is anything, he’s excellent fodder for press photographers. Probably B&T’s favourite story about president Trump and his relationship with the press is that he likes to hold press conferences in front of the presidential helicopter – known as […]
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The Seven Network today announced the broad slate of sponsors that will be joining Farmer Wants A Wife when it premieres this July. Toyota Australia, IGA, Youfoodz, BUPA, Lilydale, Horticulture Australia and Mayvers, have all been confirmed as sponsors of Farmer Wants a Wife. All partners will feature throughout Farmer Wants A Wife, the most […]
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Brisbane radio is set for a further shake-up with journalist and former MP Scott Emerson to host 4BC’s new local Drive program. Emerson is a highly experienced broadcaster and journalist who served as The Australian newspaper’s Queensland bureau chief and held senior journalism positions with the ABC. He has also served in the Queensland parliament and […]
News Corp Australia and Woolworths today announced a joint national campaign to support Feed Appeal amid a sharp jump in the number of Australians suffering economic hardship from COVID-19 and seeking food relief. Feed Appeal, a national not-for-profit organisation that provides capacity and capability grants to local food relief charities, has reported a 50 percent […]
Is it too early to start planning your holiday campaigns? Definitely not, argues Pinterest CMO Andréa Mallard in this piece. Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach […]