After an insider leaked slides from an internal Coca-Cola training seminar on confronting racism, Trump supporters have vowed to boycott the brand over the phrase “be less white”.
The seminar focuses on how individuals can address their white privilege. One slide reads that, “to be less white is to: be less arrogant, be less certain, be less defensive, be more humble, listen, believe, break with apathy [and] break with white solidarity.”
Other slides highlighted that “by age three to four, children understand that it is better to be white.”
The slides come from a public LinkedIn Learning seminar called “confronting Racism, with Robin DiAngelo”, author of White Fragility. DiAngelo has said she was unaware that she was featured on the course, while LinkedIn has pulled it.
🚨🚨🚨 BREAKING: Coca-Cola is forcing employees to complete online training telling them to "try to be less white."
These images are from an internal whistleblower: pic.twitter.com/gRi4N20esZ
— Karlyn Borysenko (@DrKarlynB) February 19, 2021
As a result of the program, a number of Trump supporters have called for a boycott of the brand, labelling it ‘Woka-Cola’.
One Twitter user labelled the seminar ‘racism at its worst,’ while another made the choice to pour their cans of Coke down the toilet.
I'm never going to try to be 'less white'. I am who I am, what God made me. Deal with it.
It's just another kind of racism.
👎@CocaCola#BoycottCocaCola pic.twitter.com/pQzlRP8cdD— NCGiGi ✝️ (@GinnyGinny_1) February 21, 2021
Melissa Tate, a Conservative and Trump reporter, tweeted that, “What Coke and other organisations are doing should be rejected by all of society. Critical Race Theory is a Marxist ideology designed to create permanent racial division and Balkanization to conquer America from within.”
Coke told The Independent in a statement that the seminar was not part of its learning curriculum, but that it would “continue to listen to our employees and refine our learning programs as appropriate”.