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Reading: Wise & Budgy Smuggler Team Up To Help Aussies Committing Travel Faux Pas
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B&T > Marketing > Wise & Budgy Smuggler Team Up To Help Aussies Committing Travel Faux Pas
Marketing

Wise & Budgy Smuggler Team Up To Help Aussies Committing Travel Faux Pas

Staff Writers
Published on: 10th July 2024 at 9:28 AM
Edited by Staff Writers
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It’s no secret the allure of a European Summer is strong – almost a rite of passage for Aussie millennials, with each July seeing scores descend on the sands of Santorini, lakes of Italy and islands of Croatia. And yet – many of us are still committing classic travel faux pas.

Faux pas prove to be as common as they are cringe and cliche. New research from YouGov commissioned by Wise, found that despite the vast majority (90 per cent) of Aussie millennials having travelled internationally, including over six in ten (62 per cent) in the past three years, most are still committing classic faux pas that should leave thong-ensconced toes curling – seven in ten (69 per cent) Aussie millennials who travelled abroad admit to having committed a common faux pas:

But while Aussies do their best to holiday like a local, they’re also keen to show the world that they’re Aussies through and through. Over three in four (77 per cent) Aussie millennials who travel abroad get annoyed by other Aussies abroad. Top frustrations include:

Over three in four (77 per cent) Aussie millennials believe Europeans could learn from Australians, particularly in mastering humour (33 per cent) and making coffee (29 per cent). Conversely, Australians could learn from Europeans how to be more cultured (41 per cent) and how to drink responsibly (40 per cent).
The travel faux pas costing you cash It’s clear that travel can lead to plenty of assumptions, grievances and faux pas amongst Aussie
travellers, but the biggest faux pas of them all? Spending wrong. While 18 per cent of Aussie millennials who travelled abroad may have upset locals by getting the tipping etiquette wrong, 22 per cent have been left stumped by trying to use a card in a cash-only place (excuse me, do you
accept Apple Pay?)

Worse, eight in ten (80 per cent) Aussie millennials say they are using their bank issued cards overseas; be it their debit card (43 per cent), credit card (36 per cent), or travel card (31 per cent). As a result, they’re losing a fortune in hidden fees simply by spending wrong when they’re abroad. Aussies using domestic cards overseas unnecessarily pay for an inflated exchange rate, plus other charges like transaction fees when spending outside Australia.

The solution? Wise – the global payments app for doing things in other currencies, has teamed up with iconic Aussie brand, Budgy Smuggler to create limited edition swimwear. The Budgies, which come in men’s and women’s designs, feature a snug solution to bank card woes: a Wise-card sized pocket so Aussies never get ripped off spending overseas.

“Aussies love a Euro Summer – but while they’re on their European adventures, hoards of millennials often fall victim to travel faux pas, from asking someone where the dunny is, or trying to guess someone’s accent,” said influencer Liam Moore, who launched the swimwear.

“Without a doubt, the most underrated faux pas is paying for your entire European summer with your Aussie bank card and getting stung each step of the way with sneaky fees. Something I’ve definitely done before! Luckily, our favourite Aussie cozzies come with a perfect Wise-card-sized pocket, so we can all avoid getting ripped off – whether you’re swimming in Sicily or sunbaking in Santorini”.

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TAGGED: budgy smuggler, yougov
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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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