WISDOM Launches New Digital Strategy With UnDigital

WISDOM Launches New Digital Strategy With UnDigital
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Customer experience and digital marketing agency, UnDigital, partnered with WISDOM to consolidate its digital technology, streamline business processes and improve their user experience to drive website conversions and create cost efficiencies across the Wisdom Homes and Hoot Homes websites.

Coinciding with the launch of some rebrand activity, UnDigital created a unified user experience for WISDOM and deployed a robust website development strategy, including the creation of a new user experience design, user interface design and various integrations. Launching this across both websites and creating efficiencies in the website management has enabled WISDOM to save significant costs in website management as well as server infrastructure.

As part of the digital transformation project, UnDigital created a ‘build your home’ calculator, allowing users to estimate the costs of building their home. Coupled with the live chat capabilities and API integrations, this has enabled WISDOM to streamline processes, increase business efficiencies and excel at delivering a superior customer service and website experience.

“UnDigital has been able to develop and build a truly unique site for not only our customers but, within the Residential Home Building industry.  By applying thought and logic to our customer journey, the user experience has become much more enjoyable and effective, we are seeing that first hand through the level of increase in both traffic and enquiry.  We house a lot of detailed information on our website, from home plans to 3D virtual tours, so it can be ‘information overload’ for many however, UnDigital has delivered a clean and efficient site that has thus far, been very well received” said Chantze Baker, Head of Marketing at WISDOM.

Since the launch in September, WISDOM has experienced a 600 per cent surge in leads and a substantial increase in the quality of each lead in comparison to the previous website.

Chantze said, “The launch of our new website has been phenomenal; the site is much easier to use and navigate, includes essential information and beautifully blends design with functionality. The increase in leads that we’ve experienced as a result of this really speaks for itself”.

Andrew Cornale, Co-Founder and Digital Experience Director, UnDigital said, “Wisdom Homes has a fantastic offering with a dedicated team of professionals. Digitally transforming their business to convey this message online has been an exciting and rewarding experience. We look forward to maintaining Wisdom Homes’ new website and working with them to enhance their digital marketing efforts and online presence”.

Please login with linkedin to comment

bizwisdom wisdom

Latest News

Study: Why The Australian Made Green & Gold Kangaroo Remains A Winner
  • Marketing

Study: Why The Australian Made Green & Gold Kangaroo Remains A Winner

The Australian Made logo has confirmed its international appeal, with new Horizon Consumer Science research finding 97 per cent of overseas consumers have a positive first impression of the iconic green and gold kangaroo. The research, which was carried out in six diverse export markets, found that more than two thirds (70 per cent) of […]

DDB Melbourne Wins Dulux’s Creative
  • Advertising

DDB Melbourne Wins Dulux’s Creative

Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s Decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. Dulux GM of Marketing, Strategy & Growth, Richard Hansen said: “Previously […]

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability
  • Marketing

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability

Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]

by B&T Magazine

B&T Magazine
The Five Values For Business Success
  • Opinion

The Five Values For Business Success

Here's a serious business article that hopefully ticks B&T's quota box for serious business articles.

Opinion

by B&T Magazine

B&T Magazine
Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine