The Outdoor Media Association (OMA) has announced the winners of its Creative Collection competition for the first quarter of 2017.
Launched in 2013, The Creative Collection competition recognises and celebrates the most creative and innovative out-of-home (OOH) campaigns.
The first quarter of 2017 attracted 25 submissions from OMA members, including Adshel, APN Outdoor, Bishopp Outdoor Advertising, JCDecaux, oOh!media, Paradise Outdoor Advertising, and QMS Media.
Guest judges included M&C Saatchi associate creative director Paula Keamy, Tonic Health marketing manager Joanna Mitchell and Ayuda managing director Remi Roques.
Here’s the full list of winners:
Best creative execution (winner)
Campaign: ‘Buttersoft’
Advertiser: Fonterra
Creative agency: Clemenger BBDO Melbourne
Media agency: MediaCom
Best creative execution (honourable mention)
Campaign: ‘Adidas Stadium to Street’
Advertiser: Adidas
Creative agency: Intermarketing Agency
Media agency: Posterscope
Best traditional use of the out-of-home medium
Campaign: ‘Hungry’
Advertiser: Menulog
Creative agency: Menulog
Media agency: Blue 449
Best use of a special build
Campaign: ‘Skull Island’
Advertiser: Roadshow Films
Creative agency: JCDecaux Creative Solutions
Media agency: OMD
Best use of technology/innovation (winner)
Campaign: ‘Catwalk to Cart’
Advertiser: Myer
Creative agency: Clemenger BBDO
Media agency: Ikon
Best use of technology/innovation (winner)
Campaign: ‘Surf Life Saving Donation Game’
Advertiser: Surf Life Saving Australia
Creative agency: JCDecaux Creative Solutions
Media agency: OMD
