Reckitt launches its Future Of Work Strategy. Thankfully, no mention of the robot armies or microchip implants either.

Posted 22 hours Ago

Partner Content

by Reckitt

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Leading Australian period care brand Libra has launched a new integrated campaign to mark the launch of Libra Period Proof Briefs, created to educate on the ease of use when it comes to period underwear.

Posted 17 hours Ago

Opinion

by Susan Shrimpton

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]

Not only will winning a Cannes Lion mean you can charge clients double, you'll also be doing good for the oceans too.

B&T has no real opinion on press conference drinks, suffice to say the losing team deserves a gin and a Panadol.

Ben Roberts-Smith's defamation gets even MORE complicated! But if you understood The Matrix films, you should be okay.

The nation's tax-funded broadcasters continue to make headlines. Arguably to the horror of the taxpayers that fund them.

Posted 21 hours Ago

Recommended

by B&T Magazine

Here's an important one for today's 'to do' list. You need to even nudge it past 'send nasty email' & 'collect laundry'.

Posted 21 hours Ago

Recommended

by B&T Magazine

Study finds 46% of Aussies are addicted to their phones. However, they're far less enthusiastic when it actually rings.

Football is the 'world game', while drunk fans tumbling out of the pub after a win also appears a worldly thing to do.

Seven says it won't be renewing Manu's contract, despite the Frenchman appearing on every single one of its TV shows.

Posted 21 hours Ago

Recommended

by B&T Magazine

Zurich extends partnership with Melbourne Football Club. Not that the head office has the foggiest idea about the rules.

dentsu ANZ announces some extensions and a dash of merging here, in what appears to have been a rather busy weekend.

This CEO media list is a little bit on the predictable side. And not only that it's full of white, middle-aged men.

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Study finds Aussies still mainly buy on price. Which is arguably not good news for chickens stuck in cages.

Ninja Warrior provides a possible insight into what you could look like if you ever bothered to use your gym membership.

Posted 22 hours Ago

Recommended

by B&T Magazine

Overdo it on the greasy burgers & fries over the weekend? Feel the coagulation in the chest watching these heart ads.

CHEP looks to New York for new ECD, snaring Justin Ruben. Although he stresses he's no relation to the famed sandwich.

Nothing says the outdoors like the Kathmandu brand. Although it readily fails to mention the chances of bear attack.

In bad news for perverts everywhere, knickers brand Victoria's Secret is shifting its marketing out of 1972.

Nothing screams "wanker" quite like an Evian water, does it? Admittedly, a well-hydrated wanker.

Posted 3 days Ago

Recommended

by B&T Magazine

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Facebook to expand transparency around political & social issue ads. Mark still refusing to crack a smile, however.