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Reading: William Hill spells the end for Sportingbet and Centrebet brands
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B&T > Marketing > William Hill spells the end for Sportingbet and Centrebet brands
Marketing

William Hill spells the end for Sportingbet and Centrebet brands

Staff Writers
Published on: 5th September 2013 at 10:40 AM
Staff Writers
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British bookmaker William Hill has made another major move in the Australian wagering market with the announcement that it will look to bin online betting brands Sportingbet and Centrebet.

After last month confirming the purchase of Tom Waterhouse for up to $110m, the UK sports betting firm will scrap Sportingbet and Centrebet brands as part of its consolidation of its Australian assets, according to The Australian Financial Review.

William Hill chief executive Ralph Topping told the AFR that there’s “confusion of brands and you have to look for a unifying brand”, adding that: “They're all strong brands but I believe the strongest brand of the lot is potentially William Hill."

Earlier this year, William Hill purchased Sportingbet Australia for more than $600m, which added to the purchase of Tom Waterhouse, means the UK company is in prime position to take on local wagering firms Tabcorp and Tatts Group in the betting market here.  

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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