Wildstone has completed the acquisition of nine billboard faces over six billboard structures in metropolitan Melbourne from High Street Media, taking its Australian portfolio to 71 assets – comprising 44 static and 27 digital billboards.
The new additions include three double-sided digital and static structures and three single-sided digital screens. Four of the six are super sites located along major arterial routes including the South Gippsland, Frankston and Princess Freeways. The fifth and sixth are spectacular sites, situated on the Metropolitan and Western Ring Roads.
Jonathon Kouvelis, director at High Street Media, said: “I was very happy with the way this transaction progressed with Wildstone, which handled every aspect of the deal expertly from start to finish. I’m proud of what we’ve achieved with these sites and believe they will continue to thrive under Wildstone’s ownership.”
All assets are subject to long-term agreements with established billboard operators. ASX-listed oOh!media manages five of the sites, with Civic Outdoor operating the sixth.
The acquisition aligns with Wildstone’s global infrastructure model, which centres on the long-term ownership of quality billboard assets. Wildstone works in partnership with media operators to ensure each site is fully optimised while remaining focused on the growth of its asset base.
Wildstone is the largest owner of outdoor advertising infrastructure in the world, with more than 5,400 assets. It entered the Australian market in May last year and has since completed a number of acquisitions in the country.
“We’re pleased to have completed another strategic transaction in Victoria as we continue to grow our footprint across the country,” said Noel Cook, MD of Wildstone Australia.
Reaching 71 billboard assets in just over a year reflects the strength of our approach and the response from billboard owners and landlords looking for long-term value. We remain focused on further acquisitions in both metropolitan and regional markets.”
