A seemingly harmless toy has fast become a social media sensation after it appeared to show “Blue Wiggle” Anthony masturbating.

The kid’s Christmas toy was reportedly photographed in a department store in Newcastle in NSW.

The toy is supposed to show Anthony holding a set of drumsticks, however, due to the unfortunate nature of the image it appears to show the doll self-pleasuring.

It is believed to be the work of pranksters who repositioned the doll into the unsavoury position and then posted the offending images to Instagram.