B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • EssenceMediaCom
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Whole Foods Pre-Peeled Oranges Are Making People Mad
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Whole Foods Pre-Peeled Oranges Are Making People Mad
FeaturedMarketing

Whole Foods Pre-Peeled Oranges Are Making People Mad

Staff Writers
Published on: 7th March 2016 at 11:53 AM
Staff Writers
Share
2 Min Read
SHARE

Orange you glad Whole Foods launched this product? A Californian Whole Foods store has been attacked for selling pre-peeled oranges packaged in plastic despite oranges already having a natural packaging-the peel.

The supermarket chain, which ironically has a “Green Mission” statement, was lampooned on social media for its product:

If only nature would find a way to cover these oranges so we didn’t need to waste so much plastic on them. pic.twitter.com/00YECaHB4D

— Nathalie Gordon (@awlilnatty) March 3, 2016

@awlilnatty Fucking hell. That makes me unbelievably angry actually. Talk about necessarily contributing to plastic taking over the planet. — Swiftie Be (@StephanieBe) March 3, 2016

@awlilnatty @hansmollman ugh stupid nature

— Anthony Domanico (@ajdomanico) March 3, 2016

@ajdomanico @awlilnatty the irony of this being Whole Foods too — Mollie Goodfellow (@hansmollman) March 3, 2016

@awlilnatty @baspaternotte if only nature could step up its game in covering fruits. pic.twitter.com/fOWEfbb8Rz

— Marcel Steeman (@msteeman) March 3, 2016

Some people have pointed out that this product could appeal to people with disability or people who struggle to peel an orange. Whole Foods issued an apology, adding the product is an experiment in just a handful of stores:  

@awlilnatty Definitely our mistake. These have been pulled. We hear you, and we will leave them in their natural packaging: the peel. — Whole Foods Market (@WholeFoods) March 3, 2016

#orangegate pic.twitter.com/cVn2xpkr85

— Whole Foods Market (@WholeFoods) March 4, 2016

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?