Orange you glad Whole Foods launched this product? A Californian Whole Foods store has been attacked for selling pre-peeled oranges packaged in plastic despite oranges already having a natural packaging-the peel.

The supermarket chain, which ironically has a “Green Mission” statement, was lampooned on social media for its product:

If only nature would find a way to cover these oranges so we didn’t need to waste so much plastic on them. pic.twitter.com/00YECaHB4D

— Nathalie Gordon (@awlilnatty) March 3, 2016

@awlilnatty Fucking hell. That makes me unbelievably angry actually. Talk about necessarily contributing to plastic taking over the planet. — Swiftie Be (@StephanieBe) March 3, 2016

@awlilnatty @hansmollman ugh stupid nature

— Anthony Domanico (@ajdomanico) March 3, 2016

@ajdomanico @awlilnatty the irony of this being Whole Foods too — Mollie Goodfellow (@hansmollman) March 3, 2016

@awlilnatty @baspaternotte if only nature could step up its game in covering fruits. pic.twitter.com/fOWEfbb8Rz

— Marcel Steeman (@msteeman) March 3, 2016

Some people have pointed out that this product could appeal to people with disability or people who struggle to peel an orange. Whole Foods issued an apology, adding the product is an experiment in just a handful of stores:  

@awlilnatty Definitely our mistake. These have been pulled. We hear you, and we will leave them in their natural packaging: the peel. — Whole Foods Market (@WholeFoods) March 3, 2016

#orangegate pic.twitter.com/cVn2xpkr85

— Whole Foods Market (@WholeFoods) March 4, 2016