B&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • Melbourne Confidential
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Nine
  • Seven
  • ABC
  • SBS
  • Thinkerbell
  • Channel 10
  • Channel 9
  • channel 7
  • WPP Media
  • TikTok
  • Meta
  • B&T Exclusive
  • Publicis Groupe
  • Google
  • Are Media
  • Women In Media Awards 2026
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
Reading: WHIMN Launches Industry Mentor Program Just In Time For International Women’s Day
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > WHIMN Launches Industry Mentor Program Just In Time For International Women’s Day
Media

WHIMN Launches Industry Mentor Program Just In Time For International Women’s Day

Staff Writers
Published on: 8th March 2018 at 9:36 AM
Staff Writers
Share
3 Min Read

Attention, all young up-and-comers! To celebrate International Women’s Day, News Corp has launched their very own mentor program for young media professionals to connect with female industry leaders.

News Corp launched Australia’s largest digital women’s network, With Her In Mind Network (WHIMN) over a year ago, and has now joined the call to #PressForProgress for gender parity.

And today, WHIMN general manager Georgi Pell announced the networks new mentoring program.

The mentors for the program are killer – and are leaders in the media industry and have been selected based on their influence and knowledge within their field.

The program will run over next year, providing mentors and mentees with opportunities to develop a connection, offer career direction and advice, identify opportunities for growth and provide feedback and support. As a young media professional, what more could you want?

Pell said that the network wants to see more women have a seat at the table.

“Given the rise of the female agenda and through thoughtful collaboration, WHIMN has developed this program to support and advocate for up and coming media executives to help them advance and unleash their limitless potential.

Our goal with the program is to create an opportunity for young professionals to grow and develop in the media industry, and ultimately empower them to take their seat at the table. It’s so important to have female role models across more industries to inspire leaders of the future,” she said.

In case you were wondering, the mentors (all pictured below) come from varying backgrounds and include:

  • Lyndall Campher, Media Director, L’Oreal Australia and New Zealand
  • Kate de Brito, Editor-in-Chief, news.com.au
  • Tara Ford, Executive Creative Director, DBB
  • Imogen Hewitt, Group Managing Director, Havas Media Australia
  • Virginia Hyland, Founder & Principal, Hyland
  • Naomi Johnston, General Manager, Starcom
  • Nicole McInnes, Head of Marketing, eCommerce WooliesX
  • Libby Minogue, Executive General Manager Media & Content, REA Group
  • Kirsty Muddle, Founding Partner and Chief Innovation Officer of Cummins & Partners Australia
  • Sue Squillace, CEO Australia of Spark Foundry

News_WHIMN_Mentoring Program

Applications are open for four weeks from today, so good luck! Those selected for mentorships will then be notified and paired with their mentors. Apply at the News Corp website.

As well as the media mentoring program, WHIMN’s mentoring initiative also includes a consumer
focused campaign which provides the opportunity to be mentored by other inspirational female leaders.
Running across News Corp Australia’s metro mastheads and digital networks from today, the Women
United mentoring program is supported by:

  • Foreign Minister The Hon Julie Bishop MP
  • Turia Pitt, mindset coach, international keynote speaker, humanitarian and athlete
  • Janine Allis, Australian franchiser, Boost Juice and Retail Zoo founder
  • Tiffiny Hall, founder of TIFFXO, Australian author and television personality

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.
Add B&T as a preferred source on Google

No related posts.


TAGGED: international women's day, mentors, News Corp, WHIMN, With Her in Mind Network
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Sex In The City’s Kim Catrell Stars In Meltwater Brand Campaign
13/10/2026
Hoops, Hopes & Hamstrings Dominate This Year’s MADC Netball Competition
13/10/2026
Australia Is About To Change Who’s Allowed To Own A Com.au & Most Owners Have No Idea
13/10/2026
Medibank Launches Mental Fitness Platform Untangle Via Colenso BBDO
13/10/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?