Nespresso has unveiled new ‘Veruto World’ campaign with new global brand ambassador Dua Lipa.
The campaign that has been released across all platforms, was developed by Leo Constellation. This marks the beginning of a new creative era for the brand. Led by Lipa, the campaign introduces a modern expression of Nespresso’s commitment to exploration and coffee experiences.
The popstar, an ‘honorary Liverpool fan’, leads the campaign alongside longstanding Nespresso ambassador George Clooney, who provides comic relief with a familiar connection to the brands heritage.
In a cheeky spin, Lipa steals Clooney’s iconic ‘What Else?’ line and reimagines it as a fresh opportunity, opening the door to endless possibilities and a new creative direction.
Nespresso chief marketing officer Leonardo Aizpuru said: “We’re excited to welcome Dua Lipa to the Nespresso family. She’s a true explorer, always curious, always trying something new and that energy fits beautifully with the direction we’re taking as a brand.
“Our purpose is to empower endless exploration through exceptional coffee, and Dua brings that mindset to life in a modern, effortless way. Together, we want to inspire a new generation to open up to new tastes with confidence and to discover how a coffee moment can become something truly exceptional.”
Lipa has created important spaces dedicated to storytelling, creative empowerment, cultural discovery, and the rhythms that shape everyday lives. From the books she champions to the conversations she sparks, she invites audiences into moments of reflection and connection. These moments echo Nespresso’s own commitment to creativity and culture.
Dua Lipa said: “I feel like I have grown up with Nespresso. There’s always been a Nespresso machine nearby – at home with my family, on set, or in a hotel room – so teaming up with them was really an easy decision.
“I just love how they are always exploring new flavours and finding ways to evolve as a brand. Working together has already been loads of fun, and it’s just the beginning.”
