Exactly one year after reopening its doors to COVID-19 closures, Sydney’s leading landmark destination for entertainment, fitness, lifestyle, and accommodation, West HQ, has sprung back to life with the launch of its new brand campaign ‘Welcome Home’.
“Today marks a pivotal moment for our business,” said Richard Errington, CEO of West HQ.
“Exactly one year ago, after 70 days of forced closure, West HQ was able to reopen its doors. Now, one year on, we are welcoming all of Sydney, all of NSW, back home to West HQ.”
The Welcome Home campaign, produced by West HQ and brand agency WiteKite, concentrates on the fact that 2020 was a year of extraordinary events for everybody. The upside is as Australians, we are emerging with an appreciation of friends, family, work colleagues and what our country and local community has to offer.
Errington said, “the premise behind the Welcome Home campaign is to make sure our customers know how much we value them as part of West HQ. We all need a welcoming home more than ever, a place we can be ourselves, a home to discover, reflect and reconnect.”
With international borders closed and state borders fluid, people are starting to discover what must be experienced in our own backyard,
West HQ is home to 16 brands stretching four business genres: entertainment, fitness, lifestyle and accommodation.
In 2019, West HQ completed a $140 million makeover funded directly by the not-for-profit organisation, unveiling a thriving precinct of social, creative and cultural diversity and featuring new and updated food and beverage offerings.
Complimenting the upgrade was the opening of Sydney Coliseum Theatre; a 2,000 seat multi-modal state-of-the-art theatre.
The Welcome Home campaign focuses on a ‘whole of destination’ approach to appeal not only to the regular customer but for all people who live across Sydney or who are visiting NSW.
Welcome home will feature in digital, print, Out-of-Home and radio.
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