“We’re In Big-Bang Readiness”: Flight Centre To Ramp Up Media Buying Activity

“We’re In Big-Bang Readiness”: Flight Centre To Ramp Up Media Buying Activity
B&T Magazine
By B&T Magazine



Flight Centre Travel Group is anticipating some of its biggest years of growth as Australia’s vaccination rollout gains momentum, travel restrictions ease and international borders start re-opening.

With travel industry leaders forecasting unprecedented demand for both domestic and international travel as the world moves into a phase of post-COVID management, Flight Centre Australia general manager Kelly Spencer said the excitement is returning.

“We’re preparing for the demand for travel to return with a vengeance,” she said.

“All our indicators point toward Australian travellers being a resilient bunch and itching to book that next holiday. Our recent customer research shows that 44 per cent intend to book holidays overseas as soon as border openings allow.”

In anticipation of increased demand, Flight Centre’s head of marketing, Clinton Hearne, said the company’s marketing arm is already swinging into action.

“We’re in big-bang readiness and are very excited about the return of big-ticket travel,” he said.

“It’s going to be a busy road ahead so, to help us manage our growing media buying activity, we’ve partnered with Rapid Media, who were instrumental to the success of our recent brand campaign.”

Rapid Media managing director Vaughan O’Connor said his crew were looking forward to taking on a greater role with Flight Centre.

“Rapid Media has worked with Flight Centre Travel Group across a number of brands and alongside a number of fantastic Flight Centre employees for over six years,” he said.

“We’re very thankful to the executive team at Flight Centre for rewarding our commitment to support their business with an elevated responsibility as a supplier/partner – especially now that the travel industry is coming back to life.”

Earlier this week, Flight Centre launched a competition offering one lucky traveller five years’ worth of domestic or international holidays.

Furthermore, the travel agency giant unveiled a new look and its first-ever global brand campaign back in April.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]