Weet-Bix is back to remind Aussies why it’s such a darn popular breakfast cereal with a new campaign from Gemba.
The social-led campaign, ‘King of the Six’, asks cricket fans to guess who will hit the most sixes during the KFC Big Bash League, which kicks off this evening, for their chance to win all the good stuff.
The centrepiece of the campaign is a giant ‘Willow Throne’ constructed out of bats, stumps and balls.
Online video content features BBL stars Steve Smith, Aaron Finch, George Bailey and Glenn Maxwell all laying claim to their rightful place on the throne as the Weet-Bix ‘King of the Six’.
Gemba was appointed as Sanitarium’s sponsorship strategy and activation agency in July 2015, with this foray its first campaign for the flagship Weet-Bix brand.
’King of the Six’ is the perfect way to leverage our support of the KFC Big Bash League. As the name suggests, the BBL is all about big hitting and this campaign highlights that in a way that engages fans on a number of levels,” Sanitarium brand manager Weet-Bix Alex Garas said.
“Gemba really has hit this one out of the park.”
Gemba executive creative director Boyd Hicklin added, “In 2015-16 we had the opportunity to build on the success of the Weet-Six campaign that Sanitarium ran last season, and make their communication bigger and better.”
More than three million packets of Weet-Bix recently hit the shelves across the nation promoting the competition which runs until 4 January 2016, with the winners announced during the Big Bash Grand Final on 24 January.
The campaign will run across social media, on-pack, in-broadcast and in stadium.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]