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Reading: Weet-Bix Celebrates Big-Bash Stars In New Campaign From Gemba
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B&T > Campaigns > Weet-Bix Celebrates Big-Bash Stars In New Campaign From Gemba
Campaigns

Weet-Bix Celebrates Big-Bash Stars In New Campaign From Gemba

Staff Writers
Published on: 11th December 2019 at 9:04 AM
Staff Writers
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This summer, Weet-Bix and Gemba have partnered to launch a new spin on the iconic ‘Aussie Kids are Weet-Bix Kids’ campaign, bringing to life the untold stories of ‘When It All Began’ for our favourite WBBL and BBL superstars.

Megan Schutt, Elyse Villani, Chris Lynn and Moises Henriques all have their stories brought to life in animation, as they relive the moment they knew cricket was the game for them. It’s a colourful glimpse into their origin stories, reminding us that even sporting superstars have humble beginnings, just like the Aussie Kids of today and yesteryear.

From the big screen video in stadium to the small screen in your pocket, the campaign rolls out with multiple pieces of unique content designed to keep fans engaged with the Weet-Bix brand over summer. As well as the ‘When It All Began’ stories, the campaign includes a series of interactive ‘Bix Bash Trivia’ Instagram stories, where fans can play along and discover a few fun facts (and quirks) about the players.

The creative execution also made its way down shopping aisles across Australia, with the distinctive animated style of player illustrations taking over Weet-Bix boxes. The new pack designs are accompanied by a unique ‘Win A Bat’ promotional offer, giving Aussies the chance to win their very own personalised backyard bat.

Gemba’s Executive Creative Director, Boyd Hicklin, said: “We’ve been working with Weet-Bix and Cricket Australia for many years now, and it’s a great partnership that leverages the colour, excitement and personality of T20 cricket. If we can bring all that to an iconic Aussie brand and help Weet-Bix stay top of mind, that’s a win.’

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TAGGED: BBL, Weet-bix
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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