Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets.

Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at Webprofits. Together, they are exploring the specific challenges of the UK market to drive new supply and demand.

“We are excited to be working with Airtasker on developing this new and important market in the UK. Drawing on the Digital Growth Framework and our deep cross-channel expertise we can make informed decisions to determine what works, and scale up to maximise growth,” said Paul Sprokkreeff, managing director of Webprofits said.

Webprofits proprietary Digital Growth Framework is a practiced methodology for helping brands of all sizes define their marketing goals, audience, and digital maturity with the goal of driving growth.

The framework is an integral part of every engagement and has been successfully applied to businesses of all sizes and in all stages of development because each engagement is tailored to the category of the business, the needs of its audience, and the goals of the customer.

“The framework helps clients see where they fit in terms of their marketing performance, their marketing strategy, and their business outcomes. Our goal is to challenge assumptions that a formerly successful approach will work in new segments — that just isn’t the case,” Sprokkreeff said.

“We define and validate our strategy, adapt it to meet the market, and then accelerate when we find an approach that works. The strength of our process and our depth of experience helps businesses save time and find a space where they can win more quickly.”

Airtasker is a mobile and web-based community platform that connects people who need to outsource tasks and find local services, with people who are looking to earn money and ready to work. Users describe the task and indicate a budget, community members then bid to complete the task creating new opportunities and efficiencies on both sides.

Please login with linkedin to comment

airtasker webprofits

Latest News

person using mobile application on smartphone, abstract close up of hands
  • Technology

Mobile Advertising Company Kargo Announces New Hires Following H1 Growth In APAC

Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]

Hootsuite Acquires Conversational AI Platform Heyday
  • Technology

Hootsuite Acquires Conversational AI Platform Heyday

Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]

Officeworks Partners With Canva
  • Campaigns

Officeworks Partners With Canva

B&T's a huge fan of the Officeworks shopping experience, but just throwing it out there about possible $1 hot dogs?

PRIA Announces National Conference
  • Marketing

PRIA Announces National Conference

Public Relations Institute announces national conference. Sadly, Roxy won't be speaking on unwanted doorstep excreta.

EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program
  • Technology

EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program

Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]

Hivestack Appointments Ichiro Jinnai As President, Japan
  • Advertising

Hivestack Appointments Ichiro Jinnai As President, Japan

Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]

LENS Technology & Analytics Appoints Nikhil Elayat As Business Director
  • Advertising

LENS Technology & Analytics Appoints Nikhil Elayat As Business Director

Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]

Burnet Institute Launches How Science Matters Podcast
  • Media

Burnet Institute Launches How Science Matters Podcast

Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]

D&AD & Google Launch Shift In Sydney
  • Advertising
  • Media

D&AD & Google Launch Shift In Sydney

This extols "turning your passion into your profession". Unless your passions are dancing dachshunds or roller limbo.