Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets.
Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at Webprofits. Together, they are exploring the specific challenges of the UK market to drive new supply and demand.
“We are excited to be working with Airtasker on developing this new and important market in the UK. Drawing on the Digital Growth Framework and our deep cross-channel expertise we can make informed decisions to determine what works, and scale up to maximise growth,” said Paul Sprokkreeff, managing director of Webprofits said.
Webprofits proprietary Digital Growth Framework is a practiced methodology for helping brands of all sizes define their marketing goals, audience, and digital maturity with the goal of driving growth.
The framework is an integral part of every engagement and has been successfully applied to businesses of all sizes and in all stages of development because each engagement is tailored to the category of the business, the needs of its audience, and the goals of the customer.
“The framework helps clients see where they fit in terms of their marketing performance, their marketing strategy, and their business outcomes. Our goal is to challenge assumptions that a formerly successful approach will work in new segments — that just isn’t the case,” Sprokkreeff said.
“We define and validate our strategy, adapt it to meet the market, and then accelerate when we find an approach that works. The strength of our process and our depth of experience helps businesses save time and find a space where they can win more quickly.”
Airtasker is a mobile and web-based community platform that connects people who need to outsource tasks and find local services, with people who are looking to earn money and ready to work. Users describe the task and indicate a budget, community members then bid to complete the task creating new opportunities and efficiencies on both sides.
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