Weber Barbecues, the world’s leading barbecue brand, has extended its naming rights partnership with the Women’s Big Bash League following a successful first season.
The extension will carry the partnership forward into the Weber WBBL|09 season, after the globally recognised name joined the League for an initial two-year partnership prior to last season.
Cricket Australia and the Women’s Big Bash League thank Weber for supporting the competition, which has solidified its position as Australia’s premier sporting league in the October and November window.
This is also the time of year when Australians return to the outdoors to enjoy a barbecue and play cricket with family and friends.
The League is proud to continue working with Weber, renowned for its innovation, products and creating the ultimate backyard experience, to bring the essence of summer alive at matches through the partnership.
Similarly, we also look forward to working with our Clubs and players to strengthen their connections with the brand, including through immersive experiences such as that undertaken recently by the Perth Scorchers at the Weber Store in Cannington, Western Australia.
The activity, which included players and support staff, saw the squad develop their culinary skills on a range of Weber products while also strengthening bonds within the group ahead of Weber WBBL|08.
Michael McDonald, Weber Barbecues managing director, Australia and New Zealand, said: “We are delighted to be extending our naming rights partnership of the WBBL. Barbecuing and cricket are the perfect recipe for the Australian summer and our partnership is enthusiastically supported by our consumers, our retail partners and our team.
“We believe that getting involved in barbecuing, like playing cricket, should be inclusive of everyone and we are very proud to be able to support the growth of women’s cricket in Australia.”
Alistair Dobson, Cricket Australia’s general manager of Big Bash Leagues, said: “The League is delighted to be extending its naming rights partnership with Weber Barbecues into a third season.
“Both Weber and the WBBL are world class in their field, but both also share strong links to the essence of summer: fun, family, food and cricket.
“We look forward to working with Weber over the next two seasons to strengthen these ties and deliver a brilliant experience to our fans nationwide.”
