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Reading: Wavemaker Was Australia’s Top Performing Media Agency For January
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B&T > Media > Wavemaker Was Australia’s Top Performing Media Agency For January
Media

Wavemaker Was Australia’s Top Performing Media Agency For January

Staff Writers
Published on: 2nd March 2020 at 4:44 PM
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GroupM’s Wavemaker was Australia’s top performing media agency in January according to the latest data from martech firm R3.

January is infamously adland’s slowest month with just nine agencies recording any new business.

Wavemaker took top spot after GroupM bosses handed it the $40 million Mondeléz account from Mindshare in order to realign with the global account.

The agency will handle the media for Mondeléz brands in Australia including Cadbury, Oreo, Philadelphia, Captain’s Table, Ritz, The Natural Confectionary Co., Pascall and Sour Patch Kids.

Coming in second on January’s win list was Spark Foundry, followed by Initiative, MediaCom and PHD.

Check out the markedly reduced top nine below:

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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