On Tuesday 10th December 2019, when air quality levels were particulary bad, four young Aussies got together in the face of inaction.
They teamed up to create P2 air-pollution masks, with a uniquely Australian feel, with all profits from sales to be donated directly to the Rural Fire Service.
After exceeding the Go Fund Me target of $10,000 last week, the guys at Smoggys have been able to actualise the non-for-profit business.
The masks feature patterns that are distinctly Australian – koalas, lamington, bin chickens and pluggers – symbols of the Australian spirit and larrikin identity. A P2 mask is considered one of the most effective ways to limit exposure to toxic bushfire smoke and PM2.5 particles, but it has to seal well around your face – so fellas, shave off that beard!
Marco Del Castillo, a Smoggys Founder, said: “It is down to the support of our nation, that Smoggys has come to life as an operating business, set to make a real difference. With the fires continuing to rage, the smoke blanketing our skies and our volunteers out there giving it their all, the launch of Smoggys couldn’t have come any sooner.
“Smoggys’ aim is to protect our nation from the smoke and act as a public symbol that Aussies have come together to help and support our firies.”
With at least 136 fires continuing to burn in Australia, and 69 remaining uncontained, this climate crisis remains a very real situation. The fires are predicted to continue for months to come, and Smoggys will continue to support the efforts of the RFS over the long term.
Lucas Fowler, a Smoggys founder, added: “As a nation, we are indebted to the heroes and heroines of the RFS, who are out on the front line fighting the fires, day in and day out. While we are in the cities complaining about the smoke, there are people in the bush doing it far worse and we need to unite together to support the firies as much as we can, so that they can continue to protect us and our land.”
The first batch of Smoggys is available to pre-order from the Smoggys website, https://smoggys.com.au/ in the Koala and Bin Chicken designs in adult and child sizes.
Independent experience agency The Misfits has recently announced a strategic partnership with cultural change and leadership experts Nancy Hromin and Kate Chaffer. While the company has for a long time operated in the space of creative services, digital and content marketing, film production and events, The Misfits is now broadening this offering to include business […]
TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]
Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar. Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.
Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]
Commercial DAB+ hip hop and RnB station, THE EDGE has appointed Emily Copeland, to the newly created role of General Manager. Copeland brings an awesome mix of skills and experience to THE EDGE, including cross-platform media content experience, partnerships and events (including music festivals – remember those?). Copeland also has a stack of achievements to […]
Brianne West is the founder and CEO of Ethique, a New Zealand-based sustainable, plastic free and cruelty free skin and hair care range. West sat down with B&T to explore what genuine environmental sustainability looks like, and how brands can better respond to eco-conscious consumers. B&T: Why are we seeing a rise in eco-conscious consumption? BW: […]
Blis has today revealed its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trend data around consumer mood to analyse behaviour during the COVID pandemic. The dashboard also now tracks consumer movement over a rolling 13-month period, across 18 retail and lifestyle sectors […]
Following the success of Series One: Grey Nomads, Australian Seniors has launched the second series of the Life’s Booming podcast – Dare to Date. Hosted by James Valentine (pictured with guests Liz and Barry), Life’s Booming explores the incredible stories and addresses topics important to Australians over 50. Series two titled Dare to Date is a six-part series that covers real-life love, […]
World-leading conversational agency VERSA has bolstered its team with two senior appointments in response to growing uptake in conversational AI technology across various sectors. Vanessa Tout has been appointed global head of client partnerships and growth, while Michael Oso-Hughes comes on board as design director. Tout joins VERSA CEO Kath Blackham and managing director Michael […]
Engagement marketing agency, Banter, has hired Patrick Rutkowski as Creative Technologist, to further bolster the digital and innovation side of the business. Rutkowski joins Banter after having spent the last five and a half years at independent creative agency, The Hallway where he was most recently creative technologist working with the likes of Rheem, Tourism […]
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]