On Tuesday 10th December 2019, when air quality levels were particulary bad, four young Aussies got together in the face of inaction.
They teamed up to create P2 air-pollution masks, with a uniquely Australian feel, with all profits from sales to be donated directly to the Rural Fire Service.
After exceeding the Go Fund Me target of $10,000 last week, the guys at Smoggys have been able to actualise the non-for-profit business.
The masks feature patterns that are distinctly Australian – koalas, lamington, bin chickens and pluggers – symbols of the Australian spirit and larrikin identity. A P2 mask is considered one of the most effective ways to limit exposure to toxic bushfire smoke and PM2.5 particles, but it has to seal well around your face – so fellas, shave off that beard!
Marco Del Castillo, a Smoggys Founder, said: “It is down to the support of our nation, that Smoggys has come to life as an operating business, set to make a real difference. With the fires continuing to rage, the smoke blanketing our skies and our volunteers out there giving it their all, the launch of Smoggys couldn’t have come any sooner.
“Smoggys’ aim is to protect our nation from the smoke and act as a public symbol that Aussies have come together to help and support our firies.”
With at least 136 fires continuing to burn in Australia, and 69 remaining uncontained, this climate crisis remains a very real situation. The fires are predicted to continue for months to come, and Smoggys will continue to support the efforts of the RFS over the long term.
Lucas Fowler, a Smoggys founder, added: “As a nation, we are indebted to the heroes and heroines of the RFS, who are out on the front line fighting the fires, day in and day out. While we are in the cities complaining about the smoke, there are people in the bush doing it far worse and we need to unite together to support the firies as much as we can, so that they can continue to protect us and our land.”
The first batch of Smoggys is available to pre-order from the Smoggys website, https://smoggys.com.au/ in the Koala and Bin Chicken designs in adult and child sizes.
Following on from the appointment of Paul Evans as its first Global CEO, Adgile Media has set about expanding and developing its talent base, in order to support and drive growth within the Australian market. Stu Carr joins as Adgile’s new Director of Customer Insights, where he will support clients with their data and analytics […]
Amaysim has debuted the official music video for the song at the centre of their new campaign, Love Machine, performed by former Gang of Youths lead guitarist, Joji Malani. The music video, produced by creative agency, 72andSunny, builds on the success of amaysim’s recently launched Little Sim, Big Love brand platform and tells a tongue in cheek […]
Partners of Val Morgan Digital, Fandom, the largest entertainment fan site in the world, have this month teamed up with mega brand, adidas to build hype around the release of their new X9000 range. The multi-faceted campaign included a mix of written & video content that tapped into the core pillars of style, tech, and […]
Brand experience and innovation company Akelo has today announced the latest senior addition to its growing team, appointing highly experienced marketer Anne Ngo as martech and customer strategy director to lead and grow the practice. Ngo will help Akcelo clients grow their customer marketing and martech maturity by leveraging her deep understanding of the challenges […]
7-Eleven has entered strategic partnerships with Adobe and Microsoft in what is set to accelerate the company’s ambitious digital strategy. With transformation works well underway, 7-Eleven’s digital plans signal a significant step forward for Australia’s leading convenience retailer. 7-Eleven General Manager of Strategy and Technology Stephen Eyears (pictured) said the company sought to deliver more agile innovation in order to meet customer needs across […]
New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]
The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]
In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]
Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]