In this guest post, Garrett Ilg, President JAPAC at Oracle, Oracle Corporation lays out how marketers can lead their businesses to recovery… The global pandemic has changed nearly everything for CMOs, forcing them to scramble as consumers shift even more to online shopping. Meanwhile, CEOs are pressuring their marketing chiefs to find strategies for recovery. […]

Posted 15 minutes Ago

Opinion

by Christos Tzortzis

The NSW Government and the Department of Education have today launched a major campaign titled ‘Maths Trains Brains’ which is aimed at changing the perception of maths and encouraging more engagement towards the subject for students from pre-kindy to Year 10. The campaign was developed by creative and digital agency Bastion Banjo with production by […]

Grill’d has launched a new tactical campaign ahead of the upcoming US elections, with the aim of comparing big American fast food giants with Grill’d’s home-grown, healthier approach to burgers. The tongue-in-cheek campaign depicts Donald Trump’s addiction to fast food options, such as McDonald’s, KFC, Burger King and Dominos, with the words ‘You are what […]

In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]

Posted 19 hours Ago

Opinion

by B&T Magazine

We're being fans of photography here at B&T, showing a particular fondness for the "artful nude" category.

The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]

Posted 20 hours Ago

Recommended

by B&T Magazine

Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]

Quote Shakespeare when looking for a car spot at Christmas? Ready your "convert to anger; blunt not the hearts" here.

We're very diverse & inclusive in the B&T office. Although we do have a good laugh picking on the bloke from Adelaide.

Here's top advice from SDWM’s Elle Bullen. But then when does B&T give bad advice? Those few defamation cases aside.

Posted 21 hours Ago

Recommended

by B&T Magazine

SAS has proven good news for Seven and even better news for Tele, Daily Mail and B&T journalists to hang shit on.

Posted 21 hours Ago

Recommended

by B&T Magazine

In a delicious irony, a blonde woman who owns a Malibu mansion, camper and "toy boy" Ken is tackling white privilege.

Posted 21 hours Ago

Recommended

by B&T Magazine

The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]

The Gold Coast offers world-class attractions all from the comfort of your own double-pluggers & footy training shorts.

You either love Halloween or you don't. And if you're the latter, don't put carved pumpkins outside or open the door.

Posted 22 hours Ago

Recommended

by B&T Magazine

B&T does actually believe there's a person in this press photo. Admittedly, you do have to strain the old peepers.

Worksafe and FCB New Zealand have launched a wild new campaign, challenging New Zealanders to take a fresh look at workplace safety. The launch TVC, hitting screens big and small this week, asks workers to be more vigilant and proactive, by listening to their inner-meerkats. In the last five years, WorkSafe has recorded 363 workplace […]

B&T's never suffered macular disease but we once had mackerel disease after a choking incident with the pub's fish pie.

In one of the greater shocks, Curtin University actually doesn't run courses in drapery, rideau or window furnishings.

Here's an industry feel good story. Which B&T likes to think is better than a redundancy story or a police raid story.

Campaign aims to boost blood and plasma donations. As in your human liquid cells, not your television set.

With Guinness going alcohol-free, how will Bondi police spend their time now there are no drunk backpackers to arrest?

Posted 23 hours Ago

Recommended

by B&T Magazine

Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]

Ex-Isobar CEO launches creative consultancy Shadowboxer. Although refutes name was taken from the seminal Angels track.

Time to look like an Australian 70s fast bowler, adult movie star or SBS' George Donikian as Movember's just about here.

WPP appoints Dr Ya-Qin Zhang to the board. And, no, he won't be handing out scripts for Ritalin or methylphenidates.

B&T always looks for the Australian made symbol when shopping. Particularly when buying kangaroo skins or didgeridoos.

DDB Melbourne can't decide if reception should be Avocado Dreaming or Ruby Haemorrhoid after snaring Dulux Paints.

Design and visual effects house Heckler has created the international launch video for global technology brand OnePlus’ newest offering: the OnePlus Nord special edition Gray Ash smartphone.

Is it just us or is there a surprising number of booze ads on B&T today? You can almost get cirrhosis just reading.