In case you somehow missed it, last Thursday was International Women’s Day! To celebrate, B&T hosted a lunch with News Corp’s With Her In Mind (WHIMN) – and with Kirstin Ferguson as a keynote speaker no less.
Dr Ferguson has an extensive resume to say the least, and currently sits on the board of the Australian Broadcasting Corporation and Layne Beachley’s Aim for the Stars Foundation, among others. Pretty impressive already, right?
Well in 2017 she also started the #CelebratingWomen hashtag, a movement that went viral. Unsurprisingly, Dr Ferguson had a whole lot to say to our attendees.
Watch a little snippet of Ferguson doing her thing below – including some killer advice for other women.
The latest instalment of Dairy Australia’s “Buy. Support. Enjoy Aussie Dairy,” campaign has launched via elmwood. The ad aims to highlight the health benefits of getting your daily dose of dairy while also supporting local farmers and communities. The new Enjoy phase of the Dairy Australia campaign follows on from the initial scene-setting campaign, (around […]
Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]
Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]