The Iconic has hired experienced marketer Vonne Lombard as the online fashion retailers director of brand and market engagement.
Lombard comes from brands including The Star, KFC, Danone and Kellogg, across Australia, Southeast Asia and South Africa.
She was most recently serving as a senior marketing consultant for Domino’s Pizza.
Lombard will report to the Iconic’s chief marketing officer, Joanna Robinson, and will be responsible for driving the retailer’s marketing strategy and brand growth.
In a Linkedin post announcing the new role, Lombard admitted she was excited for her new venture, and joked she’s worried about what the role will do to her clothing budget.
“There are only a handful of brands whose work I’ve genuinely admired from the sidelines, and The Iconic has always been one of them,” she wrote.
“Brilliant, fearless leadership. Trailblazing partnerships. A culture that’s ambitious without the ego. And a team of genuinely great humans who happen to have impeccable taste.”
