Volkswagen Unveils ‘Born Confident’ Global Campaign All Set To Lenny Kravitz

Published on: 28th November 2017 at 10:23 AM

Staff Writers

1 Min Read

German car marque Volkswagen has unveiled a new global campaign for its latest release, the T-Roc SUV, that features a tenacious young ram all set to Lenny Kravtiz’s rocker Are You Gonna to Go My Way?

The quirky ad is the work of creative agencies adam&eveDDB and DDB Berlin/Hamburg and is called “Born confident”. Check the spot out below:

https://www.youtube.com/watch?v=wguBZ4zdrp0

Commenting on the ad, Volkswagen’s Jürgen Stackmann, said: “For Volkswagen, the T-Roc is a self-confident step in a new segment, since it stands out from the crowd and leaves a lasting impression. You can see this impressively in our new film.”

TAGGED: Ad campaigns, Volkswagen

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