Volkswagen TVC Accused Of Child Abuse And Neglect

Volkswagen TVC Accused Of Child Abuse And Neglect
SHARE
THIS



The Advertising Standards Board (ASB) has received multiple complaints about a Volkswagen Australia TVC which showed a couple forgetting their daughter was in the car.

The tagline is ‘Easy to forget it’s a family car’. Check out the campaign:

The ASB received a whole host of complaints, including:

  • Considering the amount of child abuse and neglect that is prevalent in our society these days should we really be using neglect of a child in a so called amusing and dismissive way just to sell a car? I find this ad very offensive
  • The advertisement is extremely disturbing considering the amount of children that have accidentally been left in vehicles and have been seriously injured or have died as a result
  • Seriously what’s wrong with these people!!! There’s such a huge danger of forgetting that your child is in the back seat of your car and they are boiled alive (especially in Australia heat), yet this ad prides itself on the fact that you’ll forget your kid is even in the car!
  • It is in such bad taste to make fun of FORGETTING YOUR CHILD IS IN A CAR!!!
  • The advertisement seems to be making this as a humorous, even light hearted case. Completely in contrast to the tragic cases where children (and pets) have died. This is very poor tastes.

In response, a Volkswagen Australia representative said: “The advertisement clearly makes use of humour and quite obvious exaggeration regarding everyday situations with children in the car. The child in the advert is never shown as being left alone in the car and is with an adult at all times and in all scenes.

“At no point does the child appear to be in distress, and much of the focus of the advertisement is put on the humour of the child’s reactions to each situation.

“The suggestion that the advertisement advocates that parents leave children unattended in cars or encourages the abandonment of children in cars is taking the literal message of the advertisement too far.”

The ASB agreed with Volkswagen, ruling that “the scenes featuring the goldfish, artwork and ice-cream were humorous and light-hearted. The Board noted that in each of these scenes at least one of the parents was still in the car with the girl and there were no health and safety concerns present”.

Please login with linkedin to comment

INDEPTH sprite Volkswagen TVC

Latest News

Coopers Release New & Limited Edition Hazy IPA Via TABOO
  • Campaigns

Coopers Release New & Limited Edition Hazy IPA Via TABOO

Looking to entice a more progressive audience into the Coopers family, Australia’s largest independent brewery has released a limited edition Hazy IPA. The product has launched via a national OOH and digital campaign in collaboration with Melbourne creative agency, TABOO. TABOO is behind the exciting new illustrative can design, inspired by the Australian landscape. The […]

Ben & Jerry Goes Political In ‘Unfudge Our Future’ Campaign
  • Campaigns

Ben & Jerry Goes Political In ‘Unfudge Our Future’ Campaign

Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]

Celeste Barber Encourages Aussies To ‘Get Your Jugs Out’ In Hilarious BRITA Campaign
  • Campaigns

Celeste Barber Encourages Aussies To ‘Get Your Jugs Out’ In Hilarious BRITA Campaign

BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine
You Can Now Limit Who Can Reply To You On Twitter
  • Technology

You Can Now Limit Who Can Reply To You On Twitter

Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]

Home Office Set Up for Webinar and Teleconference whilst respecting the lockdown due to the corona virus outbreak
  • Media

The Virtual Conference Network Launches In Australia

The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]

Medallia Appoints Heather Paterson As ANZ Country Manager
  • Advertising

Medallia Appoints Heather Paterson As ANZ Country Manager

Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]

IAS And Channel Factory ‘Channel Science’
  • Technology

IAS And Channel Factory ‘Channel Science’

Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized.  More than ever before, advertisers are searching for ways to streamline their media buying and improve […]

by B&T Magazine

B&T Magazine
Playing
  • Technology

Google Presses Play On Programmatic Audio

If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.

by B&T Magazine

B&T Magazine