Volkswagen & DDB Sydney Introduce Latest Tiguan

Volkswagen & DDB Sydney Introduce Latest Tiguan

Volkswagen has this week built upon its proud history of insightful and amusing advertising to announce its new Tiguan SUV, via an integrated campaign. The campaign will run in Australia and South Africa, with both executions developed by DDB Sydney.

The campaign challenges one of the most common stereotypes associated with SUVs, highlighting that the Tiguan’s stylish design, spacious interior and class leading technology make it easy to forget you’re behind the wheel of a “family car”.

Ben Welsh, chief creative officer, DDB Group Sydney said, “We’ve all been there. So caught in a moment that you forget everything else around you. That’s the insight that’s at the heart of this campaign. A couple enjoying all the best that the new Tiguan has to offer that they let their guard down reverting to life without responsibilities, even if just for a fleeting moment.”

Ben Wilks, general manager marketing, Volkswagen Group Australia commented,  “The Tiguan is a brilliant and practical family car, and with premium design characteristics, it also has a wide ranging appeal.  We really wanted to highlight that and we are thrilled with the fully integrated campaign we’ve developed.

“We are glad to be working with partners in DDB that have a great understanding of our brand and our desire to bring fun into life – whether through our products or our communications,” concluded Wilks.

The campaign runs nationally and includes TV, cinema, digital, print, OOH and social.


Volkswagen Group Australia

Ben Wilks, General Manager, Marketing

Rowena Kanna, Marketing Communications Manager

Julia Reimnitz, Brand Communications Manager

DDB Sydney:

Ben Welsh, Chief Creative Officer

Jade Manning, Creative Lead

Vince Osmond, Creative Lead

Craig Bailey, Creative Partner

Chris Ott, Copywriter

Mandy Whatson, Managing Partner

Carla Hizon, Business Director

Lindsay Wight, Senior Business Manager

Catherine Cumming, Business Executive

Graham Sweet, Planning Director  Sam Payne, Planning Director

Sevda Cemo, Head of Integrated Content

Martin Aspinall, Senior Producer

John Wood, Production Manager

The Sweet Shop, Production House

Noah Marshall, Director
Tony Whyman, Producer

Edward Pontifex, Executive Producer

Wilf Sweetland, Managing Partner

Jules Batstone, Senior Producer

Dan Mulligan, Senior Producer

Will Kerr, Producer

Ivan Yip, Senior Digital Designer

Please login with linkedin to comment

Volkswagen Group Australia Whybin\TBWA Sydney

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]