News Prestige Network’s editorial director of Vogue Living Edwina McCann today announced that the brand has been reimagined with the September/October issue on sale today.
The country’s leading luxury homes brand also launched a new speaker series, Vogue Living Women of Excellence, in partnership with BMW.
McCann said: “The Vogue Living team, under recently appointed editor Rebecca Caratti, has been working on this new look-and-feel over the past few months, to further position it to an affluent female, fashion forward audience with contemporary aspirations across design, interiors architecture, lifestyle, travel and entertaining. The brand is thriving across print, digital, social and events and this investment in the evolution of Vogue Living delivers luxury reimagined with a strong new identity for the next decade.”
From the September/October 2018 issue, the magazine features a fresh and dynamic redesign along with the new editorial direction.
Four key editorial pillars have been introduced:
- VLoves: The latest designs, product launches and retail destinations. Along with hot, new, now designs, trends and retail experiences.
- VLife: The faces to know now: artists, designers and creatives. Behind-the-scenes with the world’s most creative minds, the people who represent the breadth and diversity of design today.
- VLiving: Inside the world’s most extraordinary homes.
- VList: Where to stay, eat and drink. The ultimate guide to the hottest travel destinations and dining experiences.
Vogue Living editor Rebecca Caratti said: “With a heritage brand like Vogue Living our readers have grown up with it. It’s a title that creates genuine, emotional connection and transfers value across generations. They are collectors of art, seekers of exclusive experiences and advocates of great design and I couldn’t be more excited to share our new look with them.
“This issue is also a celebration of women, their creativity and excellence. In keeping with the focus on female empowerment, I’m delighted to announce the launch of Vogue Living’s 2018 Women of Excellence speaker series, in partnership with BMW. Over the next six months we will host a series of dinner events in Melbourne and Sydney which will comprise of panel discussions with some of the top female creatives in the industry.
“At Vogue Living we celebrate and nurture women pushing the boundaries in all areas of design. Our goal with Women of Excellence is to create a platform to support and honour these women, which will begin a conversation to encourage future female creatives.”
BMW Australia general manager – marketing Tony Sesto said: “Diversity and the representation of women in the industry play an important role within BMW Australia. We’re pleased to extend this brand value to other industries through our partnership with Vogue Living for the inaugural Women of Excellence series.”
The September/October issue features a portfolio of women who make up the world’s most visionary design talent. Also in the issue are breathtaking homes created by female interior designers, while each home has its own unique personality, there’s a shared sensibility in the strong, feminine design across the interiors. Travel expert Lee Tulloch climbs on board the new generation of luxury cruises in a Cruise special.
Over five decades Vogue Living has established itself as Australia’s foremost prestige design and lifestyle media brand. It has the leading audience of any prestige home and lifestyle media brand in the country, along with strong followings from the most design forward cities in the world – Milan, New York, Paris and Los Angeles.
Vogue Living has a readership of 289,000 (EMMA, May 2018) and a social media audience of over 2.9 million across Facebook (1.9 million likes), Instagram (1 million followers), Twitter (26,670 followers) and Pinterest (43,000 followers).
The September/October 2018 issue of Vogue Living is on sale now.
Please login with linkedin to commentvogue living
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]